A Paradigm for Evaluation of Use and Effect of Communication Channels in Agricultural Extension Services

Okwu, O. J.; Obinne, C. P. O.; Agbulu, O. N.

doi:10.1080/09718923.2006.11892527

Cited by 4 publications

(4 citation statements)

References 3 publications

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“…[32] identified the following as sources of marketing information to farmers: family members/friends/neighbors, radio, traders, extension officers, local government representatives, newspapers, religious organization, bill-boards/posters and politicians. [33] classified the sources of information to farmers into personal communication channels and mass media channels. Interpersonal channels include extension agents, contact farmers, opinion leaders, friends and relatives, while mass media channels include radio, television, newspapers, film shows, bulletins and handbills.…”

Section: Sources Of Agricultural Marketing Informationmentioning

confidence: 99%

Marketing Information Usage among Rice Producers in Benue State, Nigeria

Asogwa

2014

AJAEES

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This study analysed marketing information usage among rice producers in Benue State, Nigeria. Data were collected from 130 randomly sampled rice producers in Benue State using a structured questionnaire. Descriptive statistics and inferential statistics were used to analyse data collected. The study showed that 53.85% of the respondents had access to marketing information. Other rice producers (53.85%) were the most readily available sources of agricultural marketing information among the respondents. The study showed that 65.38% of the respondents did not utilize marketing information. Furthermore, the study found that 66.92% of the respondents were not members of cooperative society. The level of marketing information utilization (from the listed information sources) among the respondents was generally low (73.33%) to medium (86.67%). The result of the binary logistic regression showed that at 5% level of significance, age, sales, other rice producers, education, off-farm employment and farm size had significant influence on farmers' utilization of marketing information in the study area. The study showed that the most limiting constraint to accessing marketing information among the respondents was high cost of accessing information (74.62%). It is recommended that extension agency should encourage rice farmers to subscribe to the various rice farmers groups that abound in the state. This will make information easily accessible to them and enhance information utilization among the farmers. Extension agents should intensify their efforts so as to spend much time to teach farmers on the areas of needs. Mass Media extension

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Section: Sources Of Agricultural Marketing Informationmentioning

confidence: 99%

Marketing Information Usage among Rice Producers in Benue State, Nigeria

Asogwa

2014

AJAEES

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“…More so, tannins have the ability to heal the wounds faster and defense against microorganisms (Okwu and Josiah, 2006). Additionally, tannins are thought to provide a variety of pharmacotherapeutic actions (Ferreira et al, 2008).…”

Section: Phytochemicals Of Blue Butterfly Pea (C Ternatea) Ethanolic ...mentioning

confidence: 99%

Qualitative phytochemical analysis and inhibitory property of Blue Butterfly Pea flower extract against Escherichia coli

2023

Int. J. Biosci.

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From ancient times, medicinal plants have been utilized to heal a variety of human illnesses. The development of antibiotics as a means of treating diverse bacterial illnesses sparked a revolution in medicine. Several therapeutic plant extracts are known to have antibacterial properties that are applied in the preservation of food and for therapeutic purposes. Blue butterfly pea (Clitoria ternatea) is a plant that is popularly used as medicine and recognized to treat a number of illnesses. Practically, every component of this plant is said to have therapeutic properties. Furthermore, C. ternatea plant has strong antibacterial effect as it contains biological compounds that act as best antimicrobial property against bacteria. Also, phytochemical analysis of C. ternatea flower extract showed the presence of flavonoids, steroids and tannins in which these phytochemical compounds contributed to the antibacterial ability of the flower extract. On the other hand, C. ternatea flower extract has a heavy amount of flavonoids and these results to a very active capacity to inhibit the growth of the Escherichia coli. Hence, flavonoids are reported that it has the capability against infectious degenerative disease, viral and bacterial. Certainly, this medicinal plant may be used for an alternative medicine considering the fact that this is harmless, low-cost production and its flower can be eaten raw.

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“…According to Okwu et al (2006), for effective communication, the transfer of information from the source to the receiver should face little or no distortions. Following the elements of communication mentioned above, the distortion of the message or otherwise would most likely be determined by the channel it follows to the receiver.…”

Section: Introductionmentioning

confidence: 99%

“…and interpersonal (extension agent, contact/lead farmers, opinion leaders, friends and family, field demonstrations, etc.) communication channels (Licht & Martin, 2007;Okwu et al, 2006). The choice of a communication channel is dependent on the cost, availability/accessibility, and suitability of the channel, nature of the message, and the farmer's expectation or preference (MoFA (Ministry of Food and Agriculture), 2011).…”

Section: Introductionmentioning

confidence: 99%

Adoption Determinants of Agricultural Extension Communication Channels in Emergency and Non-emergency Situations in Ghana

Abukari

Bawa

Awuni

2021

Cogent Food & Agriculture

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The determinants of agricultural extension communication channel usage depend on several factors but have not been explored in the context of emergency (Fall Armyworm outbreak) and non-emergency situations. A multistage purposive sampling technique was used to select 318 farmers, focusing on the districts and the communities with the highest reported cases of fall armyworm infestation. Descriptive statistics and a multivariate probit analysis were used in the analysis of the data. The results showed an increase in the intensity of channels' usage in the emergency situation. It was also found that fertilizer and improved seeds were the most common extension need. Channels are found to be more complementary in the emergency case. In both situations, some factors explaining the choices of these channels varied, while others agreed. The study recommends multiple channels are made available and that time-consuming channels irrespective of their effectiveness should be avoided by extensionists in emergency situations.

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A Paradigm for Evaluation of Use and Effect of Communication Channels in Agricultural Extension Services

Cited by 4 publications

References 3 publications

Marketing Information Usage among Rice Producers in Benue State, Nigeria

Marketing Information Usage among Rice Producers in Benue State, Nigeria

Qualitative phytochemical analysis and inhibitory property of Blue Butterfly Pea flower extract against Escherichia coli

Adoption Determinants of Agricultural Extension Communication Channels in Emergency and Non-emergency Situations in Ghana

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