Poly(ADP ribos)ylation (PARylation) is an impor tant posttranslational protein modification, and is involved in major cellular processes such as gene regulation and DNA repair. Its dysregulation has been linked to several diseases, including cancer. Despite its importance, methods to observe PARylation dynamics within cells are rare. By following a chemical biology approach, we developed a fluorescent NAD + analogue that proved to be a competitive building block for protein PARylation in vitro and in cells. This allowed us to directly monitor the turnover of PAR in living cells at DNA damage sites after near infrared (NIR) microirradiation. Addi tionally, covalent and noncovalent interactions of selected target proteins with PAR chains were visualized in cells by using FLIM FRET microscopy. Our results open up new opportunities for the study of protein PARylation in real time and in live cells, and will thus contribute to a better under standing of its significance in a cellular context.