Diarylethenes are generally known to perform reversible photochemical cis-trans isomerization. However, 1-(9-anthryl)-2-phenylethene(9-APE) executes efficient cis → trans photoisomerization but do not undergo reverse trans → cis photoisomerization.1-6 The excitation energy is extensively localized in the large anthracene moiety so that the transoid geometry corresponds to energy minima in the excited potential energy surface. The energy barrier to C=C bond twisting is too high for t-9-APE to undergo trans → cis photoisomerization.Intramolecular charge transfer (ICT) could provide a way to lower the activation barrier to twisting of ethene bond in anthrylethene derivatives. Introduction of heteroaromatic ring into anthrylethene increases the dipole moment of the compound to initiate the excited state ICT processes.Nitrogen-heteroaromatic derivatives of 9-APE containing pyridine, 8,9 pyrazine, 10 or quinoline ring 11,12 in place of phenyl ring perform trans → cis photoisomerization as well as cis → trans photoisomerization, depending on the medium. In comparison with parent 9-APE, the aza substitution changes the donor-acceptor properties of the molecules. [8][9][10][11][12] Pyridine is referred to as an electron-deficient heterocycle and has some analogy with a benzene ring that carries an electron-withdrawing substituent. As pyridine, pyrazine, or quinoline ring acts as an electron acceptor, intramolecular charge transfer processes should affect on the excited state properties of nitrogen-heteroaromatic derivatives of 9-APE. As reported in our previous papers, 1-(9-anthryl)-2-(n-pyridyl)ethenes(n-APyE, n=2 or 4) 8 and 1-(9-anthryl)-2-(n-quinolyl)ethenes(n-AQE, n=2 or 4), 12 mono-aza analogues of 9-APE, show efficient trans → cis photoisomerization in polar solvent, and 1-(9-anthryl)-2-pyrazinylethene(APzE), 10 a di-aza analogue of 9-APE, exhibits transAEcis photoisomerization even in nonpolar solvent.On the other hand, pyrrole is referred to as an electron-rich heterocycle and has some analogy with a benzene ring that carries an electron-donating substituent. In this paper, we prepared 9-APE derivatives containing electron-rich pyrrole or indole ring and investigated their excited-state properties in comparison with electron-deficient pyridine derivative 4-APyE.Absorption and fluorescence spectra of t-2-APyrE, t-2-AIE, and t-2-AMIE in cyclohexane and acetonitrile are shown in Figure 1. Table 1 summarizes absorption and fluorescence data of t-2-APyrE, t-2-AIE, and t-2-AMIE along with those of t-9-APE and t-4-APyE. Absorption spectral shape and its maxima are not nearly influenced by the solvent polarity for all the compounds studied.In contrast to the absorption spectra, fluorescence maxima and quantum yields are strongly dependent on the solvent polarity as well as the kind of the heteroaromatic ring introduced into 9-APE. For a hydrocarbon t-9-APE, the fluorescence wavelength maxima and fluorescence quantum yields remain unchanged in the solvents of different polarity. However, a pyridine derivative t-4-APyE (s...