“…The present study adapts tested and proven measurement models from prior studies where the indicators and answers appear on a five-point Likert scale, ranging from "1: strongly disagree" to "5: strongly agree." This questionnaire involves: eight indicators measuring environmental and social concerns (Zhao et al, 2014: 150;Jaiswal and Kant, 2018: 67); six indicators measuring the perceived seriousness of environmental and social problems (Lee, 2008: 579;Kelleci, 2022: 1489); eight indicators measuring perceived environmental and social responsibility (Lee, 2008: 579;Kumar and Ghodeswar, 2015: 337); four indicators measuring perceived environmental and social knowledge (Mostafa, 2007: 449 ;Joshi and Rahman, 2017: 115); three indicators measuring personal image (Lee, 2008: 579;Kumar and Ghodeswar, 2015: 337); four indicators measuring word-of-mouth communication (Yıldız, 2021: 599, Yıldız, 2022b; four indicators measuring the country's image Kelleci, 2022: 1489); four indicators measuring social norms (Liobikiene et al, 2016: 41;Al-Swidi and Saleh, 2021: 13449); four indicators measuring the attitude towards sustainable consumption (Zhao et al, 2014: 150;Jaiswal and Kant, 2018: 68); four indicators measuring the behavioral intention for sustainable consumption (Kanchanapibul et al, 2014: 531;Jaiswal and Kant, 2018: 68); and four indicators measuring sustainable consumption behavior (Joshi and Rahman, 2017: 115;Jaiswal and Kant, 2018: 68). The present study utilizes partial least squares structural equation modeling (PLS-SEM) to verify the research model and its proposals using SmartPLS 3 (Ringle et al, 2015).…”