Wireless Sensor Networks (WSNs) are attracting attention from the research community. One of the key issues is to provide them with privacy protection. In recent years, a huge amount of contributions has been focused on this area. Surveys and literature reviews have also been produced to give a systematic view of the different approaches taken. However, no previous work has focused on privacy models, that is, the set of assumptions made to build the approach. In particular, this paper focuses on this matter by studying 41 papers of the last 5 years. We highlight the great differences appearing among related papers that could make them incompatible to be applied simultaneously. We propose a set of guidelines to build comprehensive privacy models so as to foster their comparability and suitability analysis for different scenarios.