Intramolecular excimerization of 1,3-di-l-pyrenylpropane [Py(3)Py] was used to assess the fluidity of sarcoplasmic reticulum membranes (SR); on the basis of the spectral data, the probe incorporates completely inside the membrane probably somewhere close to the polar head groups of phospholipid molecules, however not in the very hydrophobic core. The excimerization rate is very sensitive to lipid phase transitions, as revealed by thermal profiles of dimyristoylphosphatidylcholine (DMPC) and dipalmitoylphosphatidylcholine (DPPC) bilayers. Cholesterol abolishes pretransitions and broadens the thermal profiles of the main transitions which vanish completely at 50 mol % sterol. Excimer formation in liposomes of SR total lipid extracts does not show any sharp transitions, as in the case of DMPC and DPPC. However, the plots display discontinuities at about 20 OC which are broadened by cholesterol and not observed at 50 mol % sterol.Sarcoplasmic reticulum membranes (SR) have been extensively characterized in their structural and functional aspects (Weber et al., 1973;Hasselbach, 1979;Tada et al., 1978). The major protein, the Ca++-pump enzyme, is intrinsically associated with membrane lipids which greatly influence the enzyme activity (Martonosi et al., 1971;Bennett et al., 1980; Johannsson et al., 1981a). Lipids in contact with the ATPase enzyme modulate its function through physical interactions (Bennett et al., 1980; Johannsson et al., 1981a), including changing membrane fluidity. Thus, CaZ+ translocation across S R membrane and molecular mechanisms associated to energy transductions between the electroosmotic energy of Ca2+ gradients and chemical energy of ATP may be modulated by lipid-protein interactions, presumably affected by membrane fluidity. Cholesterol has a condensing effect on the acyl chains of bilayers in the fluid state (Houslay & Stanley, 1982). When forced to interact with some membrane proteins, it has a strong inhibitory effect on their function (Warren et al., 1975). Cholesterol is normally excluded from direct contact with the Ca2+-ATPase enzyme (Bennett et al., 1975; Johannsson et al., 1981a;Simmonds et al., 1982) Also cholesterol has been incorporated in native SR membranes by an exchange technique allowing progressive enrichment without changing the phospholipid/protein molar ratio. As in liposomes, discontinuities of excimer formation at 20 OC are broadened by cholesterol enrichment. The full activity of uncoupled Ca*+-ATPase is only affected by cholesterol above a molar ratio to phospholipid of 0.4. However, a significant decrease in activity (about 20%) is only noticed at a ratio of 0.6 (the highest technically achieved); at this ratio, about 28 lipid molecules per CaZ+-ATPase are expected to be relatively free from cholesterol interaction. The vesicle structure is still intact at this high ratio, as judged from the absence of basal activity (not Ca2+ stimulated). However, the sterol significantly decreases to about 60% the energetic efficiency of Ca2+ pumping (CaZ+/ATP ratio).