We consider the factors that govern the activity of bifunctional catalysts comprised of active particles supported on active surfaces. Such catalysts are interesting because the adsorption and diffusion steps, which are often discounted in “conventional” catalytic scenarios, play a key role here. We present an intuitive model, the so‐called “active doughnut” concept, defining an active catalytic region around the supported particles. This simple model explains the role of adsorption and diffusion steps in cascade catalytic cycles for active particles supported on active surfaces. The concept has two important practical implications. First, the reaction rate is no longer proportional to the number of active sites, but rather to the number of “communicative” active sites—those available to the reaction intermediates during their respective lifetimes. Second, it generates an important testable prediction concerning the dependence of the total reaction rate on the particle size. With these tools at hand, we examine six experimental examples of catalytic oxidation from the literature, and show that the active doughnut concept gives valuable insight even when detailed mechanistic information is hard to come by.