Cruising for parking creates a moving queue of cars that are waiting for vacated parking spaces, but no one can see how many cruisers are in the queue because they are mixed in with normal cars that are actually going somewhere. In order to mitigate the influence of cruising for parking on the normal cars, the park-and-visit cruising tests with GPS and cameras was applied to collect the behavior of the cruisers, and the videotapes of traffic flows were used to measure the volume of cruising cars and the traffic status of normal cars, simultaneously. On this basis, a parking time model based on proportional hazard-based duration model was proposed, and the factors affecting cruise for parking were analyzed, including the volume, search time, speed, acceleration, lane-change frequency, and distracted time of the cruising car. The multiple linear regression model was also established to compare with proportional hazard-based duration model results. The results indicated that between 9 and 56 percent of the traffic was cruising for parking, and the average search time was about 6.03 min. The low-speed, volume, high acceleration frequency, and lane-change times of cruising cars have a negative effect on shortening travel time of the normal traffic flow. Conversely, high-speed of cruising cars has a positive effect on shortening travel time of traffic flow. Moreover, travel time changes in varying degrees due to various factors. Under postulated conditions, the model can be used to estimate the travel time. It is hoped that this study will contribute to improve the planning and management of cruising for parking.