The rolling and sliding state of the tread rubber material within contact patch was very important to the handling stability and safety of the vehicle. In this paper, first, the absolute coordinate system was introduced into the digital image correlation method, which improved the ability of the traditional digital image correlation method to solve the large deformation of polymer material surface. Second, a new calculation method of rolling friction coefficient based on the brush model was proposed. Third, a non‐contact full‐field rolling dynamics experimental device was developed to study the effects of carbon black components, rotational speed and vertical load on the rolling mechanical characteristics of tread rubber material. On this basis, the rolling mechanical characteristics of tread rubber material with different formulations were obtained by analyzing the distribution properties of global strain rate, full‐field longitudinal speed and full‐field longitudinal acceleration and the variation laws of transverse/longitudinal strain rate, trajectory of marked points, stress‐strain hysteresis curve and rolling friction coefficient. Finally, the influence mechanism of carbon black composition on rolling mechanical properties of tread rubber material was revealed.