“…There is also a high level of trust towards small vegetable vendors and farmers among the participants especially if they knew the sellers and were aware that the sellers were also producing the fresh produce for self-consumption. Farmers were found to practise a self-protection mechanism by adopting a 'one-family-two-cultivation-system' where safe, healthy food that are not treated with chemicals were used for own consumption, for relatives and people with close social ties, while unsafe and lesser quality produce was sold to strangers in the market (Lin, Fang, Zhou, & Xu, 2018;Si, Li, Fang, & Zhou, 2018). This is still prevalent among the rural participants as Chinese rural villages are still very much an 'acquaintance society'a society where everyone is familiar with everyone else (Xiong & Payne, 2017).…”