A Rental Platform Service Supply Chain Network Equilibrium Model Considering Digital Detection Technology Investment and Big Data Marketing

Abstract

Digital transformation is reshaping the decision making management of the rental service mode in the manufacturing industry, and improving digital detection technology and big data marketing have become effective ways to create value. Based on the three-level rental platform service supply chain network structure composed of manufacturers, rental platform operators and the demand market, a supply chain network equilibrium model considering the digital detection technology input and big data marketing is constructed by using variational inequality and the Nash equilibrium theory, and the optimal decision making conditions of the manufacturers and rental platform operators are derived. Combined with the Euler algorithm design procedure and numerical examples, the influences of the digital detection technology level, big data marketing cost coefficient and cost sharing ratio on the equilibrium state are analyzed. The results show that the input of digital detection technology leads to the increase in profits of each participant in the rental platform service supply chain network and promotes a more coordinated development of the supply chain. When the rental platforms implement big data marketing, the manufacturers share the cost, which can continuously improve the profits of both partners and make the cooperation more stable and efficient.

How Can We Promote Smartphone Leasing via a Buyback Program?

“…Unlike laptops, whose lessees are mainly small-and medium-sized enterprises and whose leasing period is usually indefinite, smartphones' lessees are mainly individuals, and their leasing period is usually fixed (e.g., one year) because of their short life cycle and rapidly changing technologies. When consumers lease instead of purchase, smartphone supply chain members will need to consider not only what happens the moment a smartphone is leased but also how they can extend the smartphone's life cycle to promote reuse and support sustainability [6].…”

“…Sustainability 2023, 15, x FOR PEER REVIEW 2 of 31 lessees are mainly small-and medium-sized enterprises and whose leasing period is usually indefinite, smartphones' lessees are mainly individuals, and their leasing period is usually fixed (e.g., one year) because of their short life cycle and rapidly changing technologies. When consumers lease instead of purchase, smartphone supply chain members will need to consider not only what happens the moment a smartphone is leased but also how they can extend the smartphone's life cycle to promote reuse and support sustainability [6]. More recently, the advent of Industry 4.0 technologies has propelled the growth of circular, shared, functional, and low-carbon economies, paving the way for the rise of sustainable and eco-friendly leasing consumption [7,8].…”

Research on the Symbiotic Model of Supply Chains Based on the Logistic Expansion Model for E-Commerce Platforms

“…An extremely important part of the platform supply chain requires solving the problem of information asymmetry that exists among internal members and using new technologies to solve the information asymmetry between e-commerce platforms [9,10] and cross-border e-commerce platforms [11,12] to provide the best decision for enterprises. After considering the influence of the external environment on the decision-making of the internal subjects of the system [13], the problem of equilibrium can be solved and equilibrium can be reached within the system by applying digital technology [14,15], deep learning neural networks [16,17] and other technologies to improve the efficiency of the supply chain. On the basis of the ecological perspective, the problem of synergistic cooperation between the platform for cross-border e-commerce and the topics of supply and demand [18] and cross-border logistics companies [19] is resolved.…”