“…Strategic assets that have been examined include: the cognitive abilities of entrepreneurs (Alvarez and Busenitz, 2001), human resource skills (Barney, 1998), managerial skills and abilities (Castanias and Helfat, 2001), electronic commerce strategy capabilities (Montealegre, 2002), the effectiveness of the customer service process in the insurance industry (Ray et al, 2004), governance decisions for sourcing technological know-how (Schilling and Steensma, 2002) and technology commercialization (Zahra and Nielsen, 2002). The empirical research on RBV has been assessed broadly (Newbert, 2007) and within narrower arenas, including the MRR 37,11 international business literature (Peng, 2001), the strategic human resources management field (Wright et al, 2001), the banking industry (Liu et al, 2010), the home video game industry (Shankar and Bayus, 2003), and entrepreneurial start-ups in Germany (Stubner et al, 2007).…”