Food traceability, in addition to being a precise regulatory provision, is becoming increasingly significant in the variegated world of the trade globalization. Data and information on producer and territorial manufacturing context, reported on each product label, are not sufficient to reassure consumer on authenticity and safe of the product. In fact, after the food scandals of recent years, consumer has become considerably more demanding and wary. Fraud prevention, regulatory compliance, response speed in the event of sanitary emergency are among the most recognized advantages of a traceability system [1]. However, in this context, additional features can be considered: a well-implemented traceability system can give an amount of information about the product, such as to considerably enrich its perceived value by consumer. This increases the brand awareness and has very positive effects on sales. Referring to the most recent Coop Report, which is the study annually carried out by Coop Italia to analyse the distribution market, it is evident that the choice to propose products, healthy, organic, with Protected Designation of Origin (PDO), allows companies to gain a significant competitive advantage. In particular, the study shows that the food products market is converging towards a clear diversification In recent decades, numerous regulations about food traceability have been promulgated, in order to protect health and safety of final consumer and to prevent fraudulent behaviour. The aim of this paper is to propose a framework for tracking and tracing an extra-virgin olive oil supply chain, located in Calabria, in the South Italy. Starting from the results of a market survey, we propose a traceability model, which increases the perceived value of the product placed on the market, and can be easily reused by small enterprises. We outline some possible future developments, based on the blockchain technology.