The huge spreading of Internet of things (IoT)-oriented modern technologies is revolutionizing all fields of human activities, leading several benefits and allowing to strongly optimize classic productive processes. The agriculture field is also affected by these technological advances, resulting in better water and fertilizers’ usage and so huge improvements of both quality and yield of the crops. In this manuscript, the development of an IoT-based smart traceability and farm management system is described, which calibrates the irrigations and fertigation operations as a function of crop typology, growth phase, soil and environment parameters and weather information; a suitable software architecture was developed to support the system decision-making process, also based on data collected on-field by a properly designed solar-powered wireless sensor network (WSN). The WSN nodes were realized by using the ESP8266 NodeMCU module exploiting its microcontroller functionalities and Wi-Fi connectivity. Thanks to a properly sized solar power supply system and an optimized scheduling scheme, a long node autonomy was guaranteed, as experimentally verified by its power consumption measures, thus reducing WSN maintenance. In addition, a literature analysis on the most used wireless technologies for agri-food products’ traceability is reported, together with the design and testing of a Bluetooth low energy (BLE) low-cost sensor tag to be applied into the containers of agri-food products, just collected from the fields or already processed, to monitor the main parameters indicative of any failure or spoiling over time along the supply chain. A mobile application was developed for monitoring the tracking information and storing conditions of the agri-food products. Test results in real-operative scenarios demonstrate the proper operation of the BLE smart tag prototype and tracking system.