Public policy addressing biodiversity loss is most likely to be effective when it is informed by appropriate evidence and considers potential unintended consequences. We evaluate key evidence relating to the UKs Hunting Trophies (Import Prohibition) Bill. We characterize the UKs role in international hunting trophy trade by analyzing CITES trade data for the periods 2000-2021 and 2015-2021. For CITES-listed species imported to/exported from the UK as hunting trophies in these periods we then use data from the International Union for Conservation of Nature Red List of Threatened Species to determine whether hunting designated as trophy hunting is i) likely a major threat contributing to species being at elevated risk of conservation concern, ii) likely or possibly causing localized declines, or iii) not a threat. Finally, we evaluate the UK Governments impact assessment of the bill. In 2000-2021 an estimated 3494 hunting trophies from 73 CITES-listed species and subspecies were exported to the UK involving an estimated 2549 whole organism equivalents (WOEs), i.e., individual animals. Imports involved 158.86 trophies/year (115.83 WOEs/year). In 2015-2021, 79% of imports were from populations in countries that were stable, increasing, or abundant. Critically, legal hunting for trophies is not a major threat to any of the 73 species or subspecies imported to the UK based on Red List data, although it likely or possibly represents a local threat to 9 species. Conversely, this hunting does, or has the potential to, benefit 20 of these species and subspecies. Among other concerns, the impact assessment fails to adequately consider the costs and benefits to local communities, which affect conservation incentives and outcomes, in countries where legal hunting for trophies takes place. Informed by these analyses we discuss more proportionate regulatory options.