“…Default settings instantiate the plans and preferences of those in appdevelopment communities, but personalizing such settings can help users identify with, and take ownership over, their digital devices, leading to more productive and rewarding interactions. As Marathe and Sundar (2011) demonstrated, customizing software has ''deep psychological value'' (p. 787): It allows users to ''enhance their experience with a product by adapting it to their own needs and desires'' (p. 781; see also Zoetewey, 2010, for a study of mobile hardware customization).…”