Four studies are described outlining the favorability of attitudes toward women. In Study 1, participants indicated their attitudes toward women and men and their construal of the term "women." The results revealed that women were evaluated more favorably than men, but that male right-wing authoritarians (RWAs) who construed women as referring primarily to feminists were least favorable in their attitudes. In Study 2, participants indicated their attitudes toward both "housewives" and "feminists." The results revealed that feminists were evaluated less favorably than housewives, and that the most negative attitudes toward feminists were expressed by authoritarian men. Study 3 revealed that high-RWA males held more negative symbolic beliefs concerning feminists (i.e., beliefs that feminists failed to promote participants' values) and that these beliefs accounted for variation in attitudes among high RWAs and much of the RWA-attitude relation. Finally, Study 4 revealed that high RWAs perceived greater value dissimilarity between themselves and feminists. The implications of the findings for future research are discussed.Psychologists have devoted considerable attention to the study of attitudes toward women. Often, this has been accomplished in the context of comparing individuals' perceptions of women and men (e.g. , Broverman, Vogel, Broverman, Clarkson, & Rosenkrantz, 1972;McKee & Sherriffs, 1957). Until recently, the majority of these studies have found that men are evaluated more favorably than women, leading Del Boca, Ashmore, and McManus (1986) to state that "researchers . . . have concluded that the social category, female, is not positively evaluated, at least not relative to [the social category] male" (p. 121). However, even more recent research by Eagly and her colleagues (Eagly & Mladinic, 1989;Eagly, Mladinic, & Otto, 1991) has challenged these conclusions. In a series of studies, they have discovered that "women are evaluated quite favorably-in fact, more favorably than men" (Eagly et al., 1991, p. 203).The original goal of the present research (and the focus of Study 1) was to assess the generality of the findings obtained by Eagly and her colleagues. Toward this goal, we examined the extent to which: (a) the individual difference variable of right-wing authoritarianism (RWA) (Altemeyer, 1981(Altemeyer, , 1988, and (b) individuals' subjective construal of the term "women" (Griffin & ROSS, 1991) would serve to moderate the findings obtained by Eagly and her colleagues. The results of our first study led us to pursue a second question, that being whether different subcategories of the term women are differentially evaluated (and how evaluations of different subcategories are affected by authoritarianism). To assess such possible differences, we focused on the subcategories "housewives" (a term that connotes a "traditional" view of women) and "feminists" (a term that connotes a challenge to the traditional view of women). Consequently, in Studies 2-4, we sought to discover: (a) whether housewives and f...