A stakeholder-oriented innovative product conceptualization strategy based on fuzzy integrals

Product concept evaluation and selection using data mining and domain ontology in a crowdsourcing environment

“…For example, Yan et al [47] developed an innovative product conceptualization strategy based on fuzzy integrals to facilitate product concept selection. As a discipline to handle decision situation where a set of alternatives has to be assessed against multiple attributes or criteria, MADM presents a logical alternative for tackling decision making problems in product design.…”

A product conceptualization strategy based on crowd-innovation

“…2.1) (Ulrich and Eppinger, 2012). Prior studies on product conceptualization focused on the marketing perspective (e.g., market segmentation (Chan et al, 2012), commercial analysis (Yan et al, 2011), stakeholders concern (Yan et al, 2009b)) and customer-centric analysis (e.g., requirements elicitation and management (Chang et al, 2013), customer attributes (Yan et al, 2009c), lead user identification (Sann and Baier, 2012)) rather than on the direct handling of conceptual design itself. However, even the highest standard of detail design cannot compensate for a poor design concept (Yan et al, 2006b).…”

“…New strategies to meet the demand of product conceptualization using advanced intelligent technologies have been frequently reported in recent years. Some wellestablished techniques such as data mining (Yan et al, 2009b), web technology (Roy and Kodkani, 2000), and the concept of sustainability (Yan et al, 2009c;Chang et al, 2014b) are widely adopted/adapted for improving conceptualization strategies.…”

“…In recent years, a large number of studies have focused on decision making in the context of product design (Inoue et al, 2012). For example, Yan et al (2009b) developed an innovative product conceptualization strategy based on fuzzy integrals to facilitate product concept selection. As a discipline for handling Chapter 5 Sub-system 2 (AI-ICDP): A product concept evaluation and selection approach 138 decision situations where a set of alternatives has to be assessed against multiple attributes or criteria, the MADM presents a logical alternative for tackling decision-making problems in product design.…”

“…To tackle this problem, a possible solution that is grounded in the resource-based view (RBV) is to involve external resources and gain contributions from multiple entities (e.g., consumers, suppliers). In modern industries, vast amounts of knowledge are exchanged concurrently, with the participation of different stakeholders (Yan et al, 2009b). Thus, various design strategies such as open innovation (Herzog, 2011) and value co-creation (O'Cass and Sok, 2012;Van Horne et al, 2006) have been proposed.…”