“…There is a considerable body of research on storytelling organizations (Boje, 1991(Boje, , 2008Gabriel, 2000;Reissner, 2008), and the way change generates stories (Letiche et al, 2008;Fronda and Moriceau, 2008;Steuer and Wood, 2008;Corvellec and Hultman, 2012) that are used to make sense of (Sims et al, 2009;Brown and Humphreys, 2003;Boyce, 1995;Thurlow and Mills, 2009;Islam, 2013) and resist change (Dawson and McLean, 2013;Vickers, 2008), with rather less attention being given to stories as a way of engaging participants in an early dialogue on the need and parameters for change (Briody et al, 2012;Jabri, 2012). Although there is a growing interest in organizational and individual readiness for change (Rafferty et al, 2013;Haffar et al, 2014) as well as the development of new ideas in the search and selection of innovation opportunities (Tidd and Bessant, 2013) the use of stories and the storying process during the initial conception of innovation and change remains largely unexplored (Denning, 2008).…”