A Strategic Management Vector in Conditions for Digital Trasformation of the Economy

Abstract

The digital transformation of the economy is associated with the active introduction of digital technologies that lead to serious changes in organizations and industries. The digital transformation of organizations is associated with a change in business models, organizational culture, as well as with the improvement of management methods and approaches in accordance with the Company 5.0 strategy. The article discusses the main aspects of the implementation of digital transformation in organizations, including strategic directions and development objectives, the use of a human-centered approach to management. The use of this set will provide enterprises with a socio-economic effect in the conditions of digitalization of the economy.

Applying Artificial Intelligence to the Digital Marketing: Opportunities and Challenges for the Marketer

“…The digital age is a historical period in which economic issues develop in society, moving from an industry-focused economy to an economy based on telecommunications information technologies, which use the Internet, computers, and other technological devices as a means of communication (Golovtsova & Brezhnev, 2023). Stocchetti (2020) described the digital age as "a period in which information accessible electronically is accessible and easy to share and use" (Stocchetti, 2020) The digital era is therefore a special cultural stage derived not only from the massive spread of different digital products but also from all the economic, social, and political changes associated with the digitalization of information (Stocchetti, 2020).…”