“…In addition, literature addressing the mechanism through which a quality management strategy passes to boost innovative performance in firms have gone unnoticed. Existing studies have concentrated on the effect total quality management on variables like patient satisfaction (Abadi et al, 2018;Abdallah and Mohamed, 2018;Zaid et al, 2020), student retention (Koomson, 2022), sustainable performance (Akanmu et al, 2020), procurement performance (Kingi and Mwangangi, 2017), organisational performance (Kura et al, 2020;Sawaean and Ali, 2020;Sweis et al, 2019;Thai and Jie, 2018), corporate social performance, financial and market performance (Sila, 2018), productivity (Mosadeghrad and Afshari, 2020), competitive advantage (Ali, 2020;Othman et al, 2020), knowledge creation (Barua, 2021), academic performance (Sweis et al, 2020), business value excellence (Alomari et al, 2020), market orientation and service quality (Samat et al, 2006), flexible performance (Phan et al, 2019), integrated performance (Udofia et al, 2021) and operational performance (Kumar and Mishra, 2020), overlooking innovative behaviour and innovation performance. Hence, in this conceptual piece, we address the effect of total quality management on innovation performance in the banking sector.…”