A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Park, Jungkun; Hyun, Hyowon; Thavisay, Toulany

doi:10.1016/j.jretconser.2020.102272

Cited by 189 publications

(146 citation statements)

References 109 publications

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“…They also report that KS is a relevant method in social interactions to involve more users through online communities and promote their purchasing behaviors. In addition, our results agree with the studies of Xu et al [42] and Park et al [43], who argue that information disclosure considerably affects CPB. Second, since value co-creation was a vital element in marketing theory and was introduced as a phenomenon by many different theoretical approaches [47], our research aimed to test the connection between the two dimensions (CB and PB) and CKSB in the second and third hypotheses.…”

Section: Discussionsupporting

confidence: 93%

“…Xu et al [42] focused on the involvement of information release in the effect of CPB on social networking platforms and concluded that information disclosure could influence CPB positively. Similarly, Park et al [43] introduced a conceptualized model demonstrating consumer engagement in purchasing luxury products through social media. They examined 282 samples to underline the impact of social media on increasing the purchase intention of luxury brands.…”

Section: Cpb and Consumer Knowledge Sharing Behaviormentioning

confidence: 99%

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Consumer Knowledge Sharing Behavior and Consumer Purchase Behavior: Evidence from E-Commerce and Online Retail in Hungary

et al. 2021

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The twenty-first century has been full of fundamental changes in consumers’ behavior patterns, especially with the use of diverse social media knowledge-sharing platforms. Therefore, companies have highlighted the significance of knowledge sharing and the importance of social network use in purchasing processes. Accordingly, his paper tries to reveal how consumer purchase behavior (CPB) can be affected by consumer knowledge sharing behavior (CKSB) and the moderating role played by value co-creation dimensions, which are citizenship behavior (CB) and participation behavior (PB), within a sustainable e-commerce field. To test our hypotheses deducted from the literature review, we opted for the PLS-SEM method. We also employed other innovative approaches, such as the IPMA matrix, MAICOM test, FIMIX approach, and CTA analysis, to evaluate the outer and inner model. Our statistical population covered individuals living in Hungary with at least one online purchase involvement. We distributed the questionnaire via various online platforms and, finally, 433 completed questionnaires were prepared for analysis. The results showed that CPB, CB, and PB are positively influenced by the CKSB. However, the link between CPB and CB was not confirmed. As for the moderating role of gender, the permutation test was applied to compare male and female groups and see the difference between them. With a focus on CKSB, this study contributes to the success of international marketing strategies to attain higher competitive advantages.

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Section: Discussionsupporting

confidence: 93%

Section: Cpb and Consumer Knowledge Sharing Behaviormentioning

confidence: 99%

Consumer Knowledge Sharing Behavior and Consumer Purchase Behavior: Evidence from E-Commerce and Online Retail in Hungary

et al. 2021

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“…Studies of luxury products or services are not new in specialized literature [79,92]. However, studies have been conducted in different contexts without a clear consensus on the concept of luxury [93], even though characteristics such as high price and premium quality are common variables within the conceptual framework of luxury brands [94].…”

Section: Discussionmentioning

confidence: 99%

To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology

et al. 2021

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Luxury sports products and brands in general have seen a significant increase in their sales, highlighting the high consumption of smart sports watches. The purpose of this study is to investigate the mediating role of cobranding, self-presentation, self-expression, and symbolic values in the relationship between the consumer’s need for uniqueness and the intention to repurchase luxury smart sports watches. The sample consisted of a total of 217 users of smart sports watches. An online questionnaire was used for data collection (24 items from 6 scales) and Smart PLS-SEM software was used for confirmatory factor analysis and to test a structural equation model. The findings provide an insight into the importance of cobranding on self-expression, self-presentation, and symbolic value. Specifically, in the case of intention to repurchase, the results show that symbolic value is the variable with the highest predictive value. This study provides an important advance in the academic literature related to luxury products in the sports sector, and the results facilitate a better understanding of the consumer’s intention to repurchase.

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“…Minat beli sangat dipengaruhi oleh E-WOM, sebab bila E-WOM pada suatu produk itu positif atau meningkat akan berbanding lurus dengan minat beli (Duarte, Costa e Silva, & Ferreira, 2018). Selain itu EWOM mempunyai peran kuat yaitu sosial media seperti data google trend tersebut yang berkaitan dengan karakteristik konsumen seperti usia, jenis kelamin, pendapat dan status sosial yang pada akhirnya mempengaruhi minat beli (Park, Hyun, & Thavisay, 2021).…”

Section: Gambar 1 Grafik Perkembangan Konsumen Dalam Memilih Produk Obat Jamu Masukunclassified

Pengaruh Citra Merek, Kesadaran Merek dan E-Wom Terhadap Minat Beli Obat Jamu Masuk Angin Bejo Jahe Merah Di Indonesia

Hosfiar

2021

SLJIL

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Penelitian ini menganalisis minat beli terhadap obat jamu masuk angin produk BEJO Jahe Merah di Indonesia. BEJO Jahe Merah merupakan obat jamu masuk angin herbal dengan memakai jahe merah yang diproduksi untuk menyehatkan atau menjaga daya tahan tubuhnya termasuk dengan obat jamu masuk angin. Penelitian ini memiliki tujuan untuk memahami hal-hal yang berpengaruh pada minat beli Bejo Jahe Merah di Indonesia. Penelitian ini meliputi pengaruh citra merek, kesadaran merek dan e-word of mouth. Pendekatan deskriptif dan inferensial digunakan pada penelitian ini. Peneliti memakai jenis data berupa data kuantitatif serta menggunakan sumber data primer dan sekunder. 385 orang terlibat dalam penelitian ini sebagai sampel, yang merupakan konsumen BEJO Jahe Merah dengan menggunakan teknik convenience sampling. Data dikumpulkan dengan menggunakan e-kuesioner (google form) yang disebarkan secara online melalui jejaring sosial. Teknik analisis data diolah menggunakan Partial Least Square (PLS). Hasil analisis data menunjukkan bahwa: (1) Citra Merek memiliki pengaruh signifikan terhadap Minat Beli Obat Jamu Bejo Jahe Merah (2) Kesadaran Merek tidak berpengaruh signifikan terhadap Minat Beli Obat Jamu Bejo Jahe Merah (3) E-WOM tidak berpengaruh signifikan terhadap Minat Beli Obat Jamu Bejo Jahe Merah. Kesimpulan dari hasil penelitian Citra Merek dan E-WOM memiliki pengaruh signifikan terhadap Minat Beli Obat Jamu Bejo Jahe Merah sedangkan Kesadaran Merek tidak mempunyai pengaruh secara signifikan.

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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Cited by 189 publications

References 109 publications

Consumer Knowledge Sharing Behavior and Consumer Purchase Behavior: Evidence from E-Commerce and Online Retail in Hungary

Consumer Knowledge Sharing Behavior and Consumer Purchase Behavior: Evidence from E-Commerce and Online Retail in Hungary

To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology

Pengaruh Citra Merek, Kesadaran Merek dan E-Wom Terhadap Minat Beli Obat Jamu Masuk Angin Bejo Jahe Merah Di Indonesia

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