1994
DOI: 10.2466/pms.1994.79.1.458
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A Study of Cognitive Loading in Dual-Coding Theory

Abstract: 15 university students were engaged in a task of recalling sentences with and without figures. Analysis of the number recalled indicated that cognitive loading for sentences with figures was more effective than for recall of sentences without figures.

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Cited by 5 publications
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“…34 When both coding systems are used, recall of information can be improved. 42 Consequently, printed materials that use concrete words and graphic illustrations are more likely to improve the immediate recall of concepts. 35 Most evaluative studies of nutritionrelated materials have focused on assessing readability of the materials, with less emphasis on content or presentation.…”
Section: Resultsmentioning
confidence: 99%
“…34 When both coding systems are used, recall of information can be improved. 42 Consequently, printed materials that use concrete words and graphic illustrations are more likely to improve the immediate recall of concepts. 35 Most evaluative studies of nutritionrelated materials have focused on assessing readability of the materials, with less emphasis on content or presentation.…”
Section: Resultsmentioning
confidence: 99%