A Study of Factors Influencing Organic Product on Health and Environment in Hisar

Abstract

The production and consumption of organic food is on the rise during the preceding decade throughout the world. The outlook and approach for willingness headed for organic food among consumers is undoubtedly on the increase. Suprapto and Wijaya (2012) documented that healthy eating is a good predictor to convince the purchasing intent for organic food. Krissoff (1998) have established that customers like to purchase organic products for the reason that such produce are safe, healthy and environmentally affable.Organic products are nothing but the produce grown from beginning to end by means of environment agreeable modus operandi i.e. devoid of pesticides, exclusive of chemical treatments, free from genetically modified organism, purely and naturally processed. These products should encompass organic certificates by the recognized regulatory authority. According to Makatouni (2002) product quality embracing nutritive worth, savour, cleanness, freshness, appearance plus other sensory features control the preferences of end users for organic food products.