Aqueous‐medium batch polymerizations of N‐vinylpyrrolidone (NVP) with different monomer and initiator concentrations were carried out in a stirred reactor equipped with temperature and viscosity sensors. The rate of monomer conversion was a function of the NVP concentration, increasing as the initial weight of monomer was lowered. It was suggested that the hydrophobic behavior of the polyvinylpyrrolidone and the hydrogen bonding between NVP water in the system leads to a micelle‐like state, responsible for practically doubling the propagation rate in the more diluted system. These effects were observed through in‐line viscosity and off‐line zeta potential measurements. A kinetic model with termination and propagation rates as a function of the monomer concentration provided a good description of the conversion profiles and molecular‐weight averages obtained by the experimental polymerizations taken from independent studies. © 2018 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2019, 136, 47261.