A Study of Mazuism Religious Tourism in Taiwan: An Example of Dajia Jenn Lann Temple

Chang, Hsiao-Ming; ChingHui, Lin; Huang, Yen-Chen

doi:10.21427/g68y-2219

Cited by 2 publications

(4 citation statements)

References 18 publications

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“…First, they aid the insight of the relationship between place attachment, authentic experience, satisfaction, destination revisit intention, and WOM toward a religious place (i.e., Father Diep Church). While there is no reflection of these relationships in literature, our findings contradict earlier studies within a religious context, especially that pertaining to decision-making and revisit intention (Hsiao-Ming et al, 2020;Liao et al, 2021;Patwardhan et al, 2020;Rasoolimanesh et al, 2021), satisfaction (Liao et al, 2021;Wardi et al, 2018), traditional WOM (Casidy et al, 2021;Wardi et al, 2018), place attachment (Patwardhan et al, 2020;Zhang et al, 2019), and having an authentic experience (Girish & Chen, 2017;Lee et al, 2020;Rasoolimanesh et al, 2021). The contribution of current study is to focus on literature via investigating the relationships among place attachment, authentic experience, satisfaction, destination revisit intention, and WOM for Father Diep Church, which has not been undertaken previously.…”

Section: Theoretical Implicationscontrasting

confidence: 98%

“…Tourist satisfaction is recognized as a significant indicator of revisit intention at the destination level (Cifci, 2021), which is in numerous prior research (Chen & Chen, 2010;Chi & Qu, 2008;Seetanah et al, 2020). Tourists incline to turn back to a place if they had a positive experience there (Hsiao-Ming et al, 2020;Liao et al, 2021). Hence, it is clear that the intention to revisit depends on tourist satisfaction (Shafiee et al, 2016) and satisfaction is correlated with intentions to revisit religious destinations (Liao et al, 2021;Nguyen-Viet & Nguyen Van, 2021;Rahman et al, 2022).…”

Section: Destination Revisit Intentionmentioning

confidence: 95%

“…In the tourism background, pre-travel expectation and post-travel experiences are what primarily determine enjoyment (Chen & Chen, 2010). It evaluates the entire visitor experience and has been thoroughly researched in the industry of tourism (Hsiao-Ming et al, 2020;Liao et al, 2021;Shafiee et al, 2016). In contrast to dissatisfaction, which happens when experiences fall short of expectations, tourists are delighted when their tourism experiences bring them more pleasure than they anticipated (Chen & Chen, 2010).…”

Section: Tourist Satisfactionmentioning

confidence: 99%

“…Religious tourism possesses the potential to effectively promote inclusive and sustainable development (Griffin & Raj, 2017). Due to people's fear of nature's power and the rise of numerous diverse religious ideologies around the world, it is thought to be the earliest kind of tourism (Hsiao-Ming et al, 2020). The first research on religious tourism were released in the 1980s (Cohen, 1984;Graburn, 1983) in several tourism magazines.…”

Section: Introductionmentioning

confidence: 99%

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Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism

Nguyen-Viet,

Van Nguyen

2023

Sage Open

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This quantitative study used the Stimulus-Organism-Response theory to examine the relationships among authentic experience, tourist satisfaction, place attachment, and behavioral intention in religious destination context. The survey questionnaire was designed to obtain the data. The responses of 566 tourists that paid a visit to the Father Diep Church, a famous religious destination in southern Vietnam, were analyzed. The results revealed that tourist satisfaction significantly influenced on place attachment, destination revisit intention, and word-of-mouth. Furthermore, word-of-mouth and revisit intentions were sharply and positively impacted by place attachment, whereas the influence of authentic experience on tourist satisfaction, revisit intention, and word-of-mouth was noteworthy. Moreover, demographic factors, such as being female, being a business tourist, and observing a different religion (non-Catholic), were associated with higher revisit intention. These findings could provide guidelines for developing marketing strategies for religious destinations and be theoretically based on for further empirical validation.

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Section: Theoretical Implicationscontrasting

confidence: 98%

Section: Destination Revisit Intentionmentioning

confidence: 95%

Section: Tourist Satisfactionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism

Nguyen-Viet,

Van Nguyen

2023

Sage Open

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Different social representations of the same belief in urban tourism cities in Southeast Asia and China

Chen

Yang

2021

IJTC

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Purpose This study aims to identify the role of this intangible cultural heritage (ICH) domain (i.e. social practices, rituals and festive events) in social representations in cross nations using the case of Mazu belief. This study also intends to compare the different social representations of the same religious belief among the regions and implies how ICH facilitates regional connections and its potential for urban tourism development. Design/methodology/approach This study uses a mix of qualitative approaches, such as desktop research, in-depth interviews, focus group discussions and participant observations. These approaches can supplement one another in discovering the cultural context of the Mazu belief and the perceived meanings of its ritual practices. Findings Mazu ritual practices in the four identified cities have different social representations, as explicitly expressed from the informants on different forms of celebration. Despite the differences, Mazu belief is representative in placemaking and for regional connections. Not all four cities agree on the current status as embedded in tourism development. However, the key informants show a welcoming manner to the outsiders in participating and experiencing their practices. Research limitations/implications The research context of Mazu belief and customs can be extended to more urban cities, which practice this culture. Practical implications Different countries and regions that share the same belief can understand distinct social representations from one another. Practical collaborations can be expanded for cultural exchanges, especially the exploration of the role of religion played in boosting urban tourism development. Social implications Mazu belief and customs is a unique cultural asset in enhancing the social representations of Chinese expatriates overseas. Its cultural practices successfully enhance the cultural exchange and social cohesion among religious communities locally and internationally. Originality/value Using a United Nations Educational, Scientific and Cultural Organization (UNESCO)-inscribed ICH item with a large audience worldwide, this study supplements the theory of social representations in exploring the intangible cultural assets and highlights the role of ICH in urban tourism and regional and city planning.

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A Study of Mazuism Religious Tourism in Taiwan: An Example of Dajia Jenn Lann Temple

Cited by 2 publications

References 18 publications

Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism

Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism

Different social representations of the same belief in urban tourism cities in Southeast Asia and China

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