A study of player behavior and motivation to purchase Dota 2 virtual in game items

Ghazali, Ezlika M.; Halbusi, Hussam Al; Fattah, Fadi Abdel Muniem Abdel; Uzir, Md. Uzir Hossain; Mutum, Dilip S.; Tan, Foon-Lip

doi:10.1108/k-08-2021-0678

Cited by 27 publications

(52 citation statements)

References 121 publications

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“…Typically, behavior intention is defined as the intention to certain behaviors (Ghazali et al, 2023). Both TPB and TAM suggest that intention for a specific action is based on an assessment of the consequences of taking that action.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention

Cheng,

Huang,

Lin

et al. 2023

Sage Open

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The major contribution of present study is to revisit how consumer obtain high adoption intention of artificial intelligence (AI)’s production/service based on symmetric and asymmetric thinking in data analysis. In recent years, technology involving AI has become key technology for success worldwide and has received prominence among academics and practitioners. Accordingly, it is necessary to identify the relationships among relationship marketing, AI perceived usefulness, perceived ease of use, perceived risk, and adoption intention. The main contribution of the symmetric approach (i.e., SEM, structure equation modeling) is to test the research hypothesis to determine the net effect between the variables, and asymmetric approach (i.e., fsQCA, fuzzy set qualitative comparative analysis) contributes to the identification of sufficient conditions leading to high level adoption intention in the concept of fuzzy sets. With symmetric approach, results of path analysis of SEM indicate that impacts of trust are greater than that of commitment. Similarly, perceived usefulness of AI has a greater impact on the adoption intention. Furthermore, AI perceived risk is negative associate with adoption intention. With asymmetric approach, intermediate solutions from fsQCA show that there are three sufficient conditions for high adoption intention of AI. For instance, one of configurations or sufficient conditions is trust, commitment, and AI perceived usefulness present but perceived ease of use absent.

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Section: Literature Reviewmentioning

confidence: 99%

Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention

Cheng,

Huang,

Lin

et al. 2023

Sage Open

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“…Consumers have been inclined to change their preferences and behavioral patterns (Abbas et al, 2019a;Shuja et al, 2020a;Shuja et al, 2020b;Yoosefi Lebni et al, 2020;Azadi et al, 2021;Azizi et al, 2021;Maqsood et al, 2021). It includes shifting to online purchase needs and substitute pickups and delivery options (Uzir et al, 2021a;Uzir et al, 2021b;Ghazali et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth

Halbusi

Al-Sulaiti

Abbas

et al. 2022

Front. Environ. Sci.

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The COVID-19 pandemic developed new challenges for global consumers. In response to this disaster, digital technology users have faced the necessity to adopt and use specific technology apps for online shopping. This article examines how contingencies disrupt existing theoretical models and their implications for the post-COVID-19 era for online purchases. Customers prefer apps to use on the websites for search and purchase amid the COVID-19 crisis. The websites offer competitive advantages to apps for branding and CRM prospects. This motive keeps customers happy and satisfied with the website offers. This study focuses on consumer electronics and observes the comparative influence of fundamental elements (i.e., hedonic motivation, habits, perceived risk, technological trust, and technological awareness) on purchasing customer satisfaction. The study further examines the impact of customer satisfaction with online purchases with website continuance intention (WCI). Notably, this study explores the moderating effect of word-of-mouth (WOM) on the relationship between customer satisfaction with online purchases and website continuance intention. This study designed a web-based survey and recruited frequent visitors including international and citizens of Qatar for data collection. The study employed a purposive sampling technique and used three standardized psychological tools to obtain the data set needed to measure customer satisfaction with online purchases. The survey used a web link, distributed 600 questionnaires via email and social media, and received only 468 responses. After screening, only 455 were valid responses. The study showed a response rate of 75.83%. The study results showed that hedonic motivation, habits, perceived risk, and technological awareness were positively related to customer satisfaction with online purchasing. Besides, customer satisfaction with subsequent online purchases is also positively associated with website continuance intention (WCI). The results revealed that this relationship remained stronger when word-of-mouth (WOM) was higher. Hence, this shows that online shopping is seen as a vital and interesting activity in the Qatari context. The findings provide useful insights for future studies to explore the effects of COVID-19 on online purchase intentions.

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“…Various researches have sought to determine the intention of players to use freemium services and purchase premium content from factors such as a game's perceived value (Hamari, 2020). Other studies have explored other factors such as challenges, overall flow, and skills that motivate players to purchase microtransactions (Ghazali, 2022). However, this research uniquely examines the bonds within enjoyment, social value, quality, and economic value towards the mediators of satisfaction & continued use intention which in turn influences the willingness to pay as well as purchase intention of players playing one of the most popular mobile games in the market "Mobile Legends: Bang Bang".…”

Section: Introductionmentioning

confidence: 99%

Drivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends

Loa

Berlianto

2022

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This study aims to analyze the antecedents of satisfaction and continued use intention and investigate the effects of satisfaction and continued use intention towards Indonesian Mobile Legends players purchase intention and willingness to purchase for microtransactions. The population of this study was Indonesians who has played and purchased virtual items in Mobile Legends by distributing questionnaires to a total of 235 respondents. The sampling technique was purposive sampling. Data was analyzed using PLS-SEM. The results explored the influence of, social value, quality, and economic value having a positive impact on satisfaction and continued use intention except for social value that showed no effect on continued use intention. Satisfaction also influenced continued use intention and willingness to pay while continued use intention affected purchase intention. This study has succeeded in contributing towards research on the variables that influence satisfaction, continued use intention, purchase intention, and willingness to pay.

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A study of player behavior and motivation to purchase Dota 2 virtual in game items

Cited by 27 publications

References 121 publications

Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention

Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention

Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth

Drivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends

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