A study of the factors influencing users’ decisions to pay for Web 2.0 subscription services

Chapitre 6 – Une « libéralisation » économique, politique… et médiatique

“…En s'appuyant sur la théorie des usages et de gratifications, Lin et al (2005) Pour rester attractive, l'offre électronique en ligne est obligée d'expérimenter de nouveaux formats de storytelling qui laissent la part belle à l'interactivité et aux options de navigations au consommateur (Horng, 2012). En perspective, l'enjeu est de se recentrer autour de l'usager en lui proposant des options d'interaction (blogs, vidéos, forums).…”

Social media based value creation and business models

“…Bjørn -Andersen et al, 2009;Cortimiglia et al, 2011;Enders et al, 2008;Ramdani and Rajwani, 2010 Databases 1 Ramdani and Rajwani, 2010 Altogether, 13 of the 23 articles focused either significantly or in essential areas on business models. The research interests varied from business and revenue model-related frameworks (Cortimiglia et al, 2011;Enders et al, 2008;Horng, 2012;Wirtz et al, 2010) and the creation of social commerce-oriented business model frameworks (Baghdadi, 2013) to existing business model frameworks, such as Osterwalder's (2004Osterwalder's ( , 2008 business model ontology or Wirtz's 4C business model (see Wirtz, 2010). Various types of business models, either facilitated or enabled by social media, were recognized and analyzed in the studies.…”

“…Giving more attention to emergent, but evolving theoretical approaches, such as the service-dominant logic, might offer a good starting point to companies interested in adopting new, innovative, social mediabased value (co)-creation tools and operation models. Agnihotri et al, 2012;Baghdadi, 2013;Bechmann and Lomborg, 2013;Chen 2009;vanDijk and Nieborg, 2009;Hajli, 2013;Kaplan and Haenlein, 2011;Lee, 2011;Merigó et al, 2013;Nath et al, 2010;Roblek et al, 2013;Yuan et al, 2014 Statistical survey 2 Cortimiglia et al, 2011;Horng, 2012 Qualitative survey 1 Bjørn-Andersen et al, 2009 Netnography 1 Pihl andSandström, 2013 Enders et al, 2008;Kaplan and Haenlein, 2011;Lee, 2011;Lehmkuhl, 2013;Pihl and Sandström, 2013;Yuan et al 2014 Websites (incl. YouTube) 5 Bjørn-Andersen et al, 2009;Cortimiglia et al, 2011;Lehmkuhl, 2013;Wielki, 2010;Wirtz et al, 2010;Wikström and Ellonen, 2012 Reports, statistics 4 Enders et al, 2008;Lehmkuhl, 2013;Ramdani and Rajwani, 2010;Wikström and Ellonen, 2012; News, press articles, public documents 4…”

“…Both single and multiple case studies were represented. Only two studies (Cortimiglia et al, 2011;Horng, 2012) applied quantitative methods. Research methods specifically designed for studying social media and online communities, such as netnography and online observations, were rarely used (Cortimiglia et al, 2011;Pihl and Sandström, 2013;Wikström and Ellonen, 2012).…”

“…Altogether, 13 of the 23 articles focused either significantly or in essential areas on business models. The research interests varied from business and revenue modelrelated frameworks (Cortimiglia et al, 2011;Enders et al, 2008;Horng, 2012;Wirtz et al, 2010) and the creation of social commerce-oriented business model frameworks (Baghdadi, 2013) to existing business model frameworks, such as Osterwalder's (2004Osterwalder's ( , 2008 business model ontology or Wirtz's 4C business model (see Wirtz et al, 2010).…”