In gas/solid conditions, different chemicals, such as diethylether, ethylene, butadiene, higher hydrocarbons, acetaldehyde, acetone and hydrogen, can be produced from ethanol with heterogeneous catalytic processes. The focus of this paper is the interplay of different reaction paths, which depend on thermodynamic factors as well as on kinetic factors, thus mainly from catalyst functionalities and reaction temperatures. Strategies for selectivity improvements in heterogeneously catalyzed processes converting (bio)ethanol into renewable chemicals and biofuels are also considered.