A Study on Consumer Satisfaction toward Real Estate Mobile App

Understanding the Impact Mechanism of User Behavior Pattern toward Real Estate APP Platforms in the Post-COVID Era: A Quantitative Analysis

“…In fact, in the past, some studies from different perspectives as well as different theoretical foundations have affirmed that individual satisfaction has an influential role on continuous use intention [31,36,[40][41][42][43][44]. Given that the relationship between consumer satisfaction and continuance intention has become a hot research topic in both academia and business in recent years [5,24,45], we hypothesize that consumer satisfaction is undoubtedly an indispensable factor in assessing user behavior patterns of real estate APPs that influence user preference and continuance intention. Combined efficiently with PAD and cell phone instead of traditional manual statistics, real estate APP improves the efficiency of customer follow-up and transaction rate, and significantly improves the case site reception service and customer visits satisfaction, for case site management efficiency empowerment ultimately achieves efficient reception, customer follow-up, conversion, and users' continuous intention to the platform [29].…”

“…However, as an attractive technology-based product, the real estate Sustainability 2023, 15, 8926 2 of 21 APP platforms have improved the public's access to high-quality and efficient housing services such as purchasing new and second-hand houses, rentals, and renovations, but they also face the challenge of "digital technology" requirements while meeting the basic housing needs of the society [4]. In the context of information digital technology, the launch of a real estate APP platform, which meets the consumer's physical, psychological, and social needs, leads to changes in user behavior patterns, and although it has become an important issue for healthy habitat in a competitive market [5,6], few scholars have conducted in-depth studies.…”