A Study on Consumers’ Purchase Intentions Towards Organic Products

Ragavan, N.; Mageh, R. Mageh Dr. R.

doi:10.15373/22501991/jan2013/41

Cited by 12 publications

(3 citation statements)

References 3 publications

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“…These aspects include attitude, subjective norms, pricing, perceived value, health awareness, trust, health concerns, environmental issues, product quality perception, and behavioral control capacity. (Ragavan and Mageh, 2013;Pomsanam et al, 2014;Ullah et al, 2018;Saleki et al, 2019). Bangladesh's economy is primarily dependent on agriculture; nonetheless, the overuse of chemical fertilizers is causing a significant decline in soil quality while also elevating the likelihood of cancer in both adults and children.…”

Section: Introductionmentioning

confidence: 99%

Factors Influence on Consumers’ Organic Food Purchasing Decisions: An Empirical Investigation in Bangladesh

Sultana

2024

IJSB

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Organic foods are becoming more attractive to consumers than conventional foods globally, mainly driven by perceived positive impacts on consumer health, environment, and sustainable development. This research aims to uncover the factors influencing consumers' organic food purchasing decisions in Bangladesh, especially Chattogram. This study employs purposive sampling methods to collect 435 responses from people who buy organic foods from different urban and sub-urban areas in Chattogram, Bangladesh, from various green markets, raw markets, super stores, and departmental stores. A Sophisticated Statistical Technique, "Factor Analysis" (Principal Component Analysis, and Confirmatory Factor Analysis), is used to understand why consumers purchase organic foods. The result showed nine factors, where the first consideration is perceived value, followed by marketing strategy, health consciousness, availability, attitudes, trust, subjective norms, and perceived behavioral control. The factor analysis results revealed that nine factors account for 61.85% of the variance of consumers' organic food purchasing decisions. This study's findings suggest that all these nine factors influence consumers' organic purchasing decisions: perceived value, marketing strategy, health consciousness, availability, attitudes, Trust, environmental concern, subjective norms, and perceived behavioral control. These findings are crucial for producers and authorities responsible for ensuring nutritional value, health concerns, and ecological sustainability.

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Section: Introductionmentioning

confidence: 99%

Factors Influence on Consumers’ Organic Food Purchasing Decisions: An Empirical Investigation in Bangladesh

Sultana

2024

IJSB

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“…Generally, all participants in the food supply chain have a specific role to play in maintaining food safety, including food suppliers, food business owners, manufacturers, and customers. This aspect aims to protect customers from foodborne illnesses that can affect people's lives and business owners' performance (Oluwakemi and Omodele, 2014;Khan, 2018;Pandit and Gogate, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…So far, studies on the purchase intention of organic food have also been carried out in different contexts worldwide and found some factors affecting purchase intention such as attitude, subjective norms, trust, health concerns, environmental concerns, product quality perception, behavioral control ability, etc. (Ragavan and Mageh, 2013;Pomsanam et al, 2014;Ullah et al, 2018;Saleki et al, 2019). However, the number of this topic is limited in Vietnam and has not reached general conclusions about the factors affecting consumers' purchase intent of organic food nationally and locally.…”

Section: Introductionmentioning

confidence: 99%

Determinants of organic food purchasing intention: an empirical study of local consumers in Da Nang city, Central Vietnam

Mai

Phuong

Đạt

et al. 2023

Front. Sustain. Food Syst.

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With the rapid economic development in the past decades, Vietnamese people are more and more aware of the role of safe food for their health and that of their families. Currently, the trend of organic food consumption is happening faster, especially in urban areas. The study aims to determine the influence of transparent information and knowledge about organic products on consumers' attitudes, trust, and subjective norms affecting their purchase intention of organic products. Data were collected from 420 consumers in Da Nang city, Central Vietnam. Exploratory Factor Analysis (EFA) method and Structural Equation Modeling (SEM) were used to evaluate the scale's reliability and identify the impact factors. The results show that attitudes and trust have a positive relationship with the intention to buy organic food. In addition, research shows that trust is a predecessor of attitudes and mediates the relationship between information, knowledge about organic food, and intention to buy organic food. The study's findings are consistent with previous literature and provide implications for food managers, organic food businesses, and the community.

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Factors influencing Indian consumers' actual buying behaviour towards organic food products

Singh

Verma

2017

Journal of Cleaner Production

381

352

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A Study on Consumers’ Purchase Intentions Towards Organic Products

Cited by 12 publications

References 3 publications

Factors Influence on Consumers’ Organic Food Purchasing Decisions: An Empirical Investigation in Bangladesh

Factors Influence on Consumers’ Organic Food Purchasing Decisions: An Empirical Investigation in Bangladesh

Determinants of organic food purchasing intention: an empirical study of local consumers in Da Nang city, Central Vietnam

Factors influencing Indian consumers' actual buying behaviour towards organic food products

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