Factors influencing Indian consumers' actual buying behaviour towards organic food products

Singh, Anupam; Verma, Priyanka

doi:10.1016/j.jclepro.2017.08.106

Cited by 384 publications

(498 citation statements)

References 54 publications

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“…These results give implication that knowledge of the consumers about organic products is one of factor that makes consumers decide to buy organic products. Our findings are in contrast with those of Gracia, Magistris, & Barreiro-Hurle (2010) and Singh & Verma (2017). The information they get about the organic product can influence their attitude in deciding the purchase of organic products (Briz & Ward, 2009;Gil & Soler, 2006).…”

Section: Discussioncontrasting

confidence: 99%

“…Previous study by Smith, S. and Paladino (2010) found that consumers' knowledge about social and environmental issues positively affected their attitudes and purchase behavior towards organic products. Singh & Verma (2017) and Effendi et al (2015) also confirmed knowledge had an effect on the consumer attitudes towards organic products. Magistris & Gracia (2008) revealed that intention to purchase organic products effected by knowledge, then Gracia, Magistris, & Barreiro-Hurle (2010) and Gracia & Magistris (2007) also found that knowledge of organic products significantly influence the intention to purchase organic products.…”

Section: E Knowledgementioning

confidence: 59%

See 1 more Smart Citation

Consumer Actual Purchase Behavior for Organic Products In Aceh, Indonesia

Darsono¹,

Yahya²,

Muzammil³

et al. 2019

Proceedings of the 1st Aceh Global Conference (AGC 2018)

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Organic products are products that are currently the main choice for consumers who care about their health. In addition, organic products also reduce the impact of environmental damage and are healthier than conventional products. However, in some previous studies that examined the model of attitudes and intentions in behavior of the organic product consumption has shown there are no consistent results yet. The aim of this study was to gain insight into consumers' purchase behavior, to determine the influence of health concern, environmental concern, product quality and knowledge on attitude, purchase intention and how that can effect an actual purchase behavior of consumers' toward organic product in Aceh. This study was conducted on 310 consumers that consume organic product in Aceh. The sample were taken using purposive sampling technique and the sample data were statistically analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The result shows that attitude and purchase intention was significantly affected by health concern, product quality and knowledge but not by environmental concern. Then, attitude was have a significant direct effect on purchase intention, and this significant result has an impact on actual purchase behavior, in which attitude and purchase intention significantly affected actual purchase behavior of consumers' toward organic product.

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Section: Discussioncontrasting

confidence: 99%

Section: E Knowledgementioning

confidence: 59%

Consumer Actual Purchase Behavior for Organic Products In Aceh, Indonesia

Darsono¹,

Yahya²,

Muzammil³

et al. 2019

Proceedings of the 1st Aceh Global Conference (AGC 2018)

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“…For 2015 the value of organic food selling was assessed to 110.4 million USD [23,24]. This upward trend can also be observed in other parts of the world and relating mainly to environmental concerns [25]. The healthy diet and lifestyle are also becoming more and more important for the consumers parallelly with economic growth and this process is favorable for the development of organic selling.…”

Section: Literature Reviewmentioning

confidence: 99%

Important Influencing and Decision Factors in Organic Food Purchasing in Hungary

Nagy-Pércsi

Fogarassy

2019

Sustainability

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Organic farming is one of the most developed and accepted production systems from the aspect of sustainability. In this study, the Hungarian organic market was segmented on the basis of attitude-relating motivations of organic food purchasing. A descriptive statistic was used for the whole sample, and factor and cluster analysis was applied to segment the organic consumers. A sample of 247 questionnaires was processed to investigate the behavior and characteristics of Hungarian organic food consumers. Our aim was to explore the Hungarian organic consumer market from the aspect of trust in labels, we would like to find answers to the questions “Which kind of information consumers check on the product?” and “What are the main influencing factors of purchase decisions?”. According to our research, the majority of organic food consumers say that color is not as important as taste or freshness, so they do not associate the color of the product with the freshness of the product. Based on the factor analysis, four clusters could be separated that show different shopping motives and differ in their attitude towards food shopping. We named these clusters: Health-conscious, Disappointed, Safe and free food eaters, and Quality-price comparators. Based on the recognized consumer segments, different information should be communicated to consumers so that they can use it in their consumer decisions. Our research suggests that branding or product labeling is not as important to organic food consumers as we previously thought.

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“…showing the influence of socio-demographic factors on organic food purchases [48]. The study faces two limitations.…”

Section: Discussionmentioning

confidence: 90%

“…Therefore, consumers' awareness and knowledge about organically produced food pay a significant role in making purchase related decisions [48]. Consumer purchase intention would be different if consumers have varying level of knowledge [49].…”

Section: Knowledge Of Organic Vegetablesmentioning

confidence: 99%

Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR

Poyearleng¹,

Zhao²,

Shahriar³

et al. 2019

JSS

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This article aims to study the factors influencing consumers' purchasing behavior on organic vegetable. The main instrument for data collection used in this study is the questionnaire distributed to 323 respondents on the basis of random and convenience sampling. The purpose of this study is to examine the reliability of the empirical data; therefore, the consistency analysis has been done using Cornbrash's alpha method. Various statistical methods and techniques such as factor analysis and multiple linear regression models were run by means of the data collected through a structured questionnaire. In terms of proportional marketing mix impact, it is observed that place, product and promotion factors have higher impacts on organic vegetable consumers decision process; whereas, the factor with medium level is price. Results showed the strong support for consumers' attitude towards organic vegetables is influenced by product specific attitude, health consciousness, perceived price and knowledge of organic vegetables.

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Factors influencing Indian consumers' actual buying behaviour towards organic food products

Cited by 384 publications

References 54 publications

Consumer Actual Purchase Behavior for Organic Products In Aceh, Indonesia

Consumer Actual Purchase Behavior for Organic Products In Aceh, Indonesia

Important Influencing and Decision Factors in Organic Food Purchasing in Hungary

Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR

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