Organic products are products that are currently the main choice for consumers who care about their health. In addition, organic products also reduce the impact of environmental damage and are healthier than conventional products. However, in some previous studies that examined the model of attitudes and intentions in behavior of the organic product consumption has shown there are no consistent results yet. The aim of this study was to gain insight into consumers' purchase behavior, to determine the influence of health concern, environmental concern, product quality and knowledge on attitude, purchase intention and how that can effect an actual purchase behavior of consumers' toward organic product in Aceh. This study was conducted on 310 consumers that consume organic product in Aceh. The sample were taken using purposive sampling technique and the sample data were statistically analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The result shows that attitude and purchase intention was significantly affected by health concern, product quality and knowledge but not by environmental concern. Then, attitude was have a significant direct effect on purchase intention, and this significant result has an impact on actual purchase behavior, in which attitude and purchase intention significantly affected actual purchase behavior of consumers' toward organic product.
The aim of this research is to identify: (1) the influence of shopping experience and the perceived value toward customersatisfaction (2) the influence of shopping experience, the perceived value and customersatisfaction toward customer loyalty (3) the indirect influence of shopping experience and perceived value toward customer loyalty at minimarkets in Aceh evaluated through customer satisfaction.The research was conducted at minimarkets in Aceh. The objects of the study are: Shopping experience role, and the perceived value between consumer loyalty and customer satisfaction which become the mediating variables. The number of population in this study is all the customers at minimarkets in Aceh, therefore, the sampling technique used in the research was known as the non-probability sampling. It is conducted by taking the purposive sampling method, it means that the population considered as research sample has certain criterias, At the end, there were 270 respondents as the sample population. Structural equation modeling was the analysis equipment. The study identifies that the shopping experience and perceived value have positive and significant impact on customer satisfaction and shopping experience, moreover, the perceived value and customer satisfaction provide positive and significant impact toward the customer loyalty. In addition, the shopping experience and the perceived value indirectly give positive impact and significantly influence the customer loyalty of minimarkets in Aceh which shown through thee customer satisfaction.
BACKGROUND: In the last few decades, the rural bank has a focus of both researchers and policy-makers as it plays a crucial role in promoting the welfare of lower-income groups in most of the underdeveloped and developing countries, including Indonesia. However, as the newly established micro-financing institutions, as compared to the well-established large-scale commercial banks in the country, these micro-financing institutions have been perceived to have a lower level of competitiveness and performance. OBJECTIVE: Thus, this study explores and analyzes factors of core competency, innovation, and reputation in determining the competitiveness and performance of the rural banks (Bank Perkreditan Rakyat -BPRs) in Aceh, Indonesia. It also attempts to empirically investigate and analyze the mediated effect of competitive advantage on the influences of core competency, innovation, and reputation on performance of the BPRs in the country. METHODS: 350 employees at the 16 BPRs in 7 districts in Aceh province, Indonesia were selected as respondents of the study using the stratified random sampling technique. The study used the structural equation modeling analysis to examine the interrelationships among the variables, to answer the objectives of the study. RESULTS:The study found a positive influence of the core competency, innovation, and reputation on the BPRs' competitive advantage. Except for the BPRs' reputation, all variables positively affected the BPRs' performance. Finally, the study found a significant partial mediated effect of competitive advantage on the relationship between core competency and innovation to the BPRs' performance and a significant full mediated effect of competitive advantage on the relationship between reputation and the BPRs' performance. CONCLUSIONS: These findings imply that all efforts to enhance the BPRs' performance should be focused on the improvement of competitive advantage based on enhancing the competency, innovation, and reputation of the BPRs.
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