A Study on Hospital Promotion Using Ubiquitous Contents -Focused on Dermatology in Seoul City-

Abstract

<Abstract> There are rapidly increasing in the number of SNS users according to quick supply of smart phones and expansion of wireless internet services, but there is no much researches on hospital promotion using SNS. In this paper, we proposed methods for development of effective hospital promotion by investigating current status of homepages, mobile web contents and SNS operated in 21 dermatology hospitals located at Seoul city and by analyzing contents according to functions as hospital promotion media. In the investigation results, all of three contents such as homepage, mobile web content and SNS are opened in 76.1% of hospitals and external companies occupied the main management body of the three contents at the largest portion(56.2%). There are hospital information, clinic, reservation in all hospitals' homepages and followed by broadcasting(90.5%), medical treatment(85.7%), consultation information(80.9%), member information in 'mypage'(42.9%), staff information(14.3%). In the analysis results, there is need to enlarge departments or staffs taking full charge of in order to manage the three contents professionally and also there is need to prepare and conduct hospital promotion methods using prevalent SNS.

Relevance between Marketing Route of Social Media and Consumer Age Group for Choosing Dental Clinics

“…It means that nearly all age groups utilize social media as a means to search for and share their desired information in the modern society. Based on such popularity of social media, companies have launched various marketing campaigns on social media, and marketers have focused on an efficient delivery of information about a service or product to consumers 17) .…”