A Study on Intention of Using Travel Apps of Travel Applications Review by Using Extended Technology Acceptance Model

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

“…This is due to the assumption that the subjects of this study would not have much difficulty or inconvenience in using a VR/AR sports service. However, in many studies applying the TAM [ 12 , 13 , 69 ], perceived ease of use was proven to be a key determinant for the intention to accept and continue using new technology. Therefore, future studies must include perceived ease of use in the model presented in this study and validate the effect of the variable.…”

“…These studies are classified into those investigating antecedent factors (e.g., technological characteristics, subjective characteristics of users, social characteristics, etc.) affecting perceived usefulness and perceived ease of use [ 12 , 13 , 14 ], and those applying additional variables (e.g., trust, pleasure, hedonic motivation) aside from these two key variables [ 15 , 16 , 17 ]. These studies show that there are limitations in predicting the intention to use a new technology with just these two variables (perceived usefulness and perceived ease of use), and that the intention to use a new technology can be affected by many external variables aside from perceived usefulness and ease of use.…”