A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs

Abstract

The primary purpose of this study was to investigate what effect restroom advertising has on program awareness within a campus recreation department. Participants consisted of 217 students, faculty, and staff from a four-year private university, located in the Midwestern portion of the United States. This preliminary study found that the impact of restroom advertising to improve awareness of campus recreation programs was significantly high. Results showed that locating advertisements in the restroom, using a graphic to represent an advertised program, and selecting a specific color for the advertisement are strong indicators for support of a restroom marketing strategy. Suggestions for future research followed by limitations of the study are presented.

The Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates on a Campus Recreation Event

“…Traditional print-based marketing efforts of college recreation programs (e.g., flyers, newspaper or magazine advertisements, brochures, restroom advertising) can be costly, environmentally wasteful, and vary in effectiveness (Kaltenbaugh, Molnar, Bonadio, & Dorsey, 2011;Kwan Green et al, 2013). Thus, many organizations also turn to inexpensive methods, such as reliance on word of mouth or e-mail blasts (Franklin, 2013;Kwan Green et al, 2013).…”

Silence and Visual Representations of Anti-Violence Campaigns in Cosmopolitan Brisbane

“…The few existing studies of mass media campaigns that have focused on anti-violence have suggested that the timing (on radio and television), the format (billboards and posters) and the location of ads are key ingredients (Donovan et al 1999;Kitzinger 1994). Increasingly, public toilets are used as sites for visual campaigns (Kaltenbaugh et al 2011;Schapper 2012). Yet it is not clear whether such sites are appropriate for campaigns about contested topics such as DV, and it is not clear what types of images can best capture people's att ention.…”

“…Green 1999: 9). For instance, a study conducted in the toilet of a sports club at a private university in the United States to raise awareness about campus recreation programmes generated positive results, which were att ributed to the strategic location and the graphics and colours of the posters (Kaltenbaugh et al 2011). Yet its success may also be based on the fact that the toilet users were homogeneous, as they belonged to the sports club and the ads were specifically connected to activities that were to unfold on the campus.…”