A study on the benefits of eco-friendly packaging on sustainable supply chain management in fast moving consumer goods industry

Abstract

The focal of this qualitative study is to identify the benefits of eco-friendly packaging in sustainable supply chain management among FMCG industry regarding the relationship between benefits (cost reduction, brand image, legal compliance, and environmental friendly) that direct relate to sustainable supply chain management. In this study, interview was conducted and data has been collected through face-to-face interview and e-mail among the respondent who have working experience and knowledge in particular FMCG industry. Four hypotheses were set to study those four variables whether has a significant relationship with the benefits of eco-friendly packaging and sustainable supply chain management in FMCG industry. The collected data was analyzed through exploratory analysis to find out whether it can identify or determine the main variables related to the implementation of eco-friendly packaging on sustainable supply chain management towards FMCG industry in this study. The finding shows there is a direct relationship in which the benefit of eco-friendly packaging brings the company in developing more sustainable supply chain management.

Green Packaging as a Precursor to Sustainable Environment: Evidence From Rural India

“…The main dependent variable in this study is the environmental benefits. We contend that the environmental benefits include a reduction of carbon footprint, protection of soil fertility, reduction of toxicity, and a clean environment by appropriately disposing of waste material (Kozik, 2020; Xin et al, 2019).…”

Factors Affecting the Purchase Intention of Products with Environmentally Friendly Packaging of Urban Residents in Ho Chi Minh City, Vietnam

“…For urban dwellers, reference group influences come from family, teachers, friends, school, and the media. The influence of media and friends is most important since friends strongly influence many aspects of consumer behavior, standards, and personal values [11,13]. Therefore, the author hypothesizes the following: Hypothesis (H2).…”

“…(f) The scale of quality of environmentally friendly packaging Environmentally friendly packaging must first ensure the essential functions of protection, promotion, and user convenience to gain a foothold in the market. Consumers tend to consider the function of the packaging first and then consider its eco-friendly factors [13]. The quality scale of eco-friendly packaging is based on research by [24], including four observed variables, QL1 to QL4 (Table 6).…”

“…Several other studies have suggested that purchasing sustainable products is associated with green consumption behaviors [10][11][12]. Products that can be recycled and benefit society and the environment are called sustainable products [13]. In addition, green consumption behavior is assessed by consumers' willingness to buy green products [7,9,12,13].…”

“…Products that can be recycled and benefit society and the environment are called sustainable products [13]. In addition, green consumption behavior is assessed by consumers' willingness to buy green products [7,9,12,13]. This willingness is determined by their green consumption values and positive attitude toward sustainable products.…”