A Study on the Relationship among e-Service Quality, Perceived Value and e-Loyalty in the Korean Internet Shopping Mall: Focused the Chinese Shopping Experience in Korea

Chen, Fang-Xin; ChungKiHan,

doi:10.15706/jksms.2016.17.3.004

Cited by 3 publications

(2 citation statements)

References 22 publications

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“…Cronin, Brady, and Hult (2001) found that customer-perceived service quality significantly impacted perceived value, event satisfaction, and intention to revisit. Chen and Kihan (2016) further validated the positive influence of event service quality on customers' perceived value when studying online shopping customers in Korea. Thus, it is evident that a direct correlation exists between perceived value and event service quality.…”

Section: Introductionmentioning

confidence: 68%

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

Yulianto,

Setiadi,

Herniah

2023

brcs

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The emergence of many festivals and events shows that Arranging festivals centered around specific themes has the potential to boost economic development on both local and national scales. To investigate how events can improve visitors' perception of event quality, perceived value, trust, visitor satisfaction, and behavioral intentions, the annual food festival during the 344th anniversary celebration of Brebes was selected to explore these relationships. A total of 350 questionnaires were distributed to visitors and the data analysis was performed on 335 valid questionnaires using structural equation modeling. The results show that event quality has a positive and significant effect on perceived value (β = 0.205; p-value 0.037 <0.05). In addition, perceived value has a positive and significant effect on trust (β = 0.0585; p-value 0.000 <0.05). Finally, trust has a positive impact on event satisfaction (p-value 0.000 <0.05), which in turn affects the intention to revisit (p-value 0.004 <0.05). Drawing from these observed outcomes, this research provides practical and theoretical insights for event management entities and festival organizers to continue hosting annual theme-centered festivals during specific occasions and destinations to improve visitors' attachment to the values and authenticity offered.

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Section: Introductionmentioning

confidence: 68%

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

Yulianto,

Setiadi,

Herniah

2023

brcs

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“…Cronin, Brady, and Hult [36] investigated the impact of service quality for event, customers' perceived value, and satisfaction on loyalty and confirmed that customers' perceived service quality has a significant impact on perceived value. Chen and Chung [37] investigated online shopping customers in Korea by a questionnaire and also confirmed the positive impact of service quality for events on customers' perceived value. It can be seen that there is a direct relationship between perceived value and service quality for an event.…”

Section: Festival Valuementioning

confidence: 83%

Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival

Pai

Lee

Kang

2021

IJERPH

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An emerging paradigm for festival and event management reveals that hosting theme-based festivals can foster economic growth at the local and national levels. As a case of this research, the annual Macau Food Festival was selected to explore relationships among visitors’ perceptions of festival quality, festival value, trust in the festival, visitors’ satisfaction, and behavior intention. Out of 453 questionnaires distributed, 433 questionnaires were valid for data analysis using partial least squares-structural equation modeling. The results showed that festival quality consisting of the sub-dimensions of hospitality, venue, product, convenience, and program have a positive impact on festival value, trust in festival, and festival satisfaction, which in turn affect festival loyalty. Based on these empirical findings, the current study offers practical and theoretical implications for destination management organizations and festival hosts to sustain annual theme-based festivals held at a certain destination such as Macau Food Festival.

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Convergence Analysis on The Determinants of Reuse Intention in Patients Visiting a Dentist

Ji¹

2017

Convergence Society for SMB

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A Study on the Relationship among e-Service Quality, Perceived Value and e-Loyalty in the Korean Internet Shopping Mall: Focused the Chinese Shopping Experience in Korea

Cited by 3 publications

References 22 publications

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival

Convergence Analysis on The Determinants of Reuse Intention in Patients Visiting a Dentist

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