“…Along with public extension, farmers also acquire information from other farmers, friends, relatives (Mbanda-Obura et al, 2017) and information communication technology (ICT)-based sources such as Internet, mobile phone, television and radio (Mittal and Mehar, 2013; Motiang and Webb, 2015) and print media (Mtega et al, 2016). However, it has become difficult for the smallholder farmers to continuously rely on the public extension system (Moyo and Salawu, 2010). The underlying concern is that public extension systems especially from developing countries besides being extension agent based have generally become weak (Mittal and Mehar, 2013) and this is largely attributed to lack of resources, inefficiencies and bureaucratic processes (Adetayo and Eunice, 2013).…”