A sustainable festival management model: the case of International Troia festival

Abstract

Purpose – The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey. Design/methodology/approach – Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth interviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs. Findings – The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature. Research limitations/implications – The findings of this study solely of SFMM were identified during a Turkish festival. Originality/value – Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.

Impacts of a health crisis on music festivals: a qualitative approach

“…The VICE model refers to the business and tourism industries: festivals can only be profitable and prosperous if money enters the local economy through domestic or international visitors (Coetzee and Van Niekerk, 2013). The VICE model has been used in previous research to analyse the sustainability of events (Duran et al , 2014) and the concern for sustainability (Coetzee and Van Niekerk, 2013), community participation in events (Scholtz et al , 2019), as well as the experience of visitors (Barber et al , 2014; Kinnunen and Haahti, 2015). The economic impact of festivals has been addressed under the assumption that the economic benefits of festivals are one of the most important reasons for organising a festival in the first place (Crompton and McKay, 1997; Thrane, 2002).…”

Gastronomi Festivali Tercihinde Ziyaretçilerin Memnuniyet ve Bağlılık Düzeylerini Etkileyen Faktörler: Ege Bölgesi Örneği

“…Alanyazında festival ile ilgili yapılan araştırmalarda (Crompton ve Mckay, 1997;Lee, Lee ve Wicks, 2004;Yuan vd., 2005;Thompson ve Schofield, 2009;Yolal, Çetinel ve Uysal, 2009;Duran, Hamarat ve Özkul, 2014) geniş bir şekilde katılımcı motivasyonları üzerinde durulduğu görülmektedir. Festivallerin başarısı katılımcıların duyduğu memnuniyet ve söz konusu memnuniyetin ortaya çıkardığı bağlılık ile belirlenebilir.…”

Consuming history in a political context: Motivations of Turkish visitors of the Gallipoli Battlefields

“…Despite its pleasant nature and beaches, it is not well-populated due to restrictions. The province has two popular islands, Gökçeada and Bozcaada, and remains a cultural heritage site of ancient civilizations (Yıldırım et al, 2008) offering historical assets back to Greek mythology, like the Illiad, the Odyssey and the Trojan War (Duran et al, 2014). The ancient cities of Troia and Assos, Mount Ida, and many recreational areas are accessible from the province center, Çanakkale.…”