A Systematic Approach to Visual Language in Business Communication

Kostelnick, Charles

doi:10.1177/002194368802500303

Cited by 28 publications

(13 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Positioning the bottom-line and contract sentence early in documents is one key concept of high-impact writing. Suchan and Colucci (1989) and Rogers and Brown (1993) Drawing on the research of Tinker (1963), Hartley and Trueman (1985), and Wright (1968), Kostelnick (1988) confirms that the use of headings, lists, bold print, underscoring, graphs, pictures, logos, and spacing assists readers in reducing uncertainty on both document (global) and sentence (local) levels. Using the above concepts, readers easily code and chunk information, which allows for improved comprehension and faster reading time (Kostelnick, 1988).…”

Section: B Bottom-line and High-impact Writing Concepts And Researchmentioning

confidence: 96%

Introducing Professional Writing Skills to Future Naval Officers: An Adjunct to NPS Distance Learning

Booher¹,

Waisanen²

2008

View full text Add to dashboard Cite

Public reporting burden for this collection of information is estimated to average 1 hour per response, including the time for reviewing instruction, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, ABSTRACT (maximum 200 words)Newly-minted naval officers will be judged by seniors on the merits of their writing skills. Required undergraduate English composition courses do not prepare officers to write clear, well-organized correspondence required during active duty service. This project answers the following question: will written communication training provided to midshipmen prior to commissioning enable them to report to their first assignments with the written communication knowledge and skills to communicate their intentions clearly at first attempt and write with impact, thus decreasing the administrative burden on senior officers. To answer this question, we provided professional writing training in the form of interactive modules to 17 NROTC midshipmen at Marquette University and then assessed their understanding and capacity to apply the concepts. Midshipmen earned scores that met or exceeded our criteria for comprehension of the guidelines for professional writing. In addition, midshipmen interview responses were overwhelmingly receptive to this training, and, as a result, 100-percent of midshipmen surveyed felt better prepared for future professional writing tasks. We recommend that the NETC mandate standardized writing training for midshipmen prior to their commissioning. Additionally, we recommend that the NPS partner with the NETC to assist in creating a distance-learning tutorial for professional writing. Submitted in partial fulfillment of the requirements for the degree of Midshipmen earned scores that met or exceeded our criteria for comprehension of the guidelines for professional writing. In addition, midshipmen interview responses were overwhelmingly receptive to this training, and, as a result, 100-percent of midshipmen surveyed felt better prepared for future professional writing tasks. MASTER OF BUSINESS ADMINISTRATIONWe recommend that the NETC mandate standardized writing training for midshipmen prior to their commissioning. Additionally, we recommend that the NPS partner with the NETC to assist in creating a distance-learning tutorial for professional writing. vi THIS PAGE INTENTIONALLY LEFT BLANK vii

show abstract

Section: B Bottom-line and High-impact Writing Concepts And Researchmentioning

confidence: 96%

Introducing Professional Writing Skills to Future Naval Officers: An Adjunct to NPS Distance Learning

Booher¹,

Waisanen²

2008

View full text Add to dashboard Cite

show abstract

“…Suchan and Colucci (1989) and Rogers and Brown (1993) Drawing on the research of Tinker (1963), Hartley and Trueman (1985), and Wright (1968)-Kostelnick (1988 confirms that the use of headings, lists, bold print, underscoring, graphs, pictures, logos, and spacing assists readers in reducing uncertainty on both document (global) and sentence (local) levels. Using the above concepts, readers easily code and chunk information, which allows for improved comprehension and faster reading time (Kostelnick, 1988). Furthermore, Kostelnick provides a "12-cell Schema of Visual Communication" to assist in document construction that encompasses certain ideas of high-impact writing (p. 32).…”

Section: B Bottom-line and High-impact Writing Concepts And Researchmentioning

confidence: 97%

Introducing Professional Writing Skills to Future Naval Officers: An Adjunct to NPS Distance Learning

Booher¹,

Waisanen²

2008

View full text Add to dashboard Cite

Public reporting burden for the collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington Headquarters Services, Directorate for Information Operations and Reports, 1215 Jefferson Davis Highway, Suite 1204, Arlington VA 22202-4302. Respondents should be aware that notwithstanding any other provision of law, no person shall be subject to a penalty for failing to comply with a collection of information if it does not display a currently valid OMB control number. NROTC midshipmen at Marquette University and then assessed their understanding and capacity to apply the concepts. Midshipmen earned scores that met or exceeded our criteria for comprehension of the guidelines for professional writing. In addition, midshipmen interview responses were overwhelmingly receptive to this training, and, as a result, 100 percent of midshipmen surveyed felt better prepared for future professional writing tasks. We recommend that the NETC mandate standardized writing training for midshipmen prior to their commissioning.Additionally, we recommend that the NPS partner with the NETC to assist in creating a distance-learning tutorial for professional writing.

show abstract

“…Although scholars and researchers have been repeatedly calling for the inclusion of a visual literacy component in business courses (Bernhardt, 1986;Brumberger, 2005;Kostelnick, 1988;Rosenquist, 2012) few have picked up the gauntlet. Schultz (2006) included the use of visual enhancements in a creativity and communication module of a marketing course, stating that having students able to express themselves visually helps make them more effective communicators who have a competitive edge in the market place.…”

Section: Business Curricula Integrationmentioning

confidence: 99%

Integrating Visual Literacy Training into the Business Curriculum. A Case Study at Dublin Business School

Sweeney¹,

Hughes²

2017

DBSBR

View full text Add to dashboard Cite

show abstract

A Systematic Approach to Visual Language in Business Communication

Cited by 28 publications

References 22 publications

Introducing Professional Writing Skills to Future Naval Officers: An Adjunct to NPS Distance Learning

Introducing Professional Writing Skills to Future Naval Officers: An Adjunct to NPS Distance Learning

Introducing Professional Writing Skills to Future Naval Officers: An Adjunct to NPS Distance Learning

Integrating Visual Literacy Training into the Business Curriculum. A Case Study at Dublin Business School

Contact Info

Product

Resources

About