“…Facebook has been updating this ads explanation feature; the most recent update in February 2019 claimed to reveal more information about the means by which a brand is distributing the ad (Hutchinson, 2019 Providing explanations to help users gain some understandings about the inner workings of a complex information system is not new. Research on the explanation of recommender systems has attracted lot of attention in recent years (Nunes & Jannach, 2017). Explanations of a recommender system can be constructed for various purposes: to justify the recommendations (Bobadilla, Ortega, Hernando, & Gutiérrez, 2013), to inspire trust (Pu & Chen, 2007), to provide information for evaluation (Cleger, Fernández-Luna, & Huete, 2014).…”