“…There were a number of studies related to crisis management and scenario planning. Some of the main studies include ‘COVID‐19 crisis for escaping the unsustainable global tourism path (Ioannides & Gyimóthy, 2020)’, COVID‐19 crisis and sustainability in the hospitality industry Jones and Comfort (2020)’, ‘modelling of crisis management in tourism during COVID‐19 (Aldao et al, 2021)’, ‘COVID‐19 crisis management responses of small South African tourism firms (Booyens et al, 2022)’, ‘micro‐level crisis management framework for enhancing post‐COVID‐19 work resilience in hospitality (Lai & Cai, 2022)’, ‘COVID‐19 and previous health‐related crisis research in tourism and hospitality context (Park et al, 2022)’, ‘a scenario planning framework for (post‐) pandemic tourism in European destinations (Seyitoğlu & Costa, 2022a; Seyitoğlu & Costa, 2022b)’, and ‘a systematic review of scenario planning studies in tourism and hospitality research (Seyitoğlu & Costa, 2022a; Seyitoğlu & Costa, 2022b)’. In the light of a thorough investigation of such studies, we believe that the research community may examine the viability of various organizational theories, namely, stakeholders' theory, social exchange theory, and other leadership theories, to pinpoint how the tourism and hospitality industry represented by organized as well as unorganized units operating at different scales, may better combat such crises with better scenario planning, resource pooling, and deployment to ensure their maximum contribution to industrial sustainability.…”