A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

Confetto, Maria Giovanna; Covucci, Claudia

doi:10.1108/tqm-06-2020-0134

Cited by 14 publications

(8 citation statements)

References 85 publications

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“…Branded sustainability content on social media could generate stimuli that have a strong potential to involve users in brand-related SA actions (Confetto and Covucci, 2021) and to introduce brands into the habits and consumption patterns of GenZers, engaging them in mechanisms of brand advocacy. However, it must be made clear that it is not enough just to use sustainability-related content.…”

Section: Discussionmentioning

confidence: 99%

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Confetto

Covucci

Addeo

et al. 2023

JCM

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Purpose The young members of Generation Z, who are hyperconnected and addicted to social media, are thought to be particularly sensitive to environmental and social concerns. This study aims to draw on a conceptual model that is based on the stimulus-organism-response paradigm. Exposure to sustainability content on social media is considered to be a stimulus that affects the development of sustainability advocacy among GenZers, who modify their lifestyles. Five hypotheses are developed and tested. The goal is to define the antecedents of sustainability advocacy. Design/methodology/approach A Web survey was distributed to 660 Italian members from Generation Z (aged between 14 and 25) to detect the frequencies of exposure to sustainability content on social media, sustainable habits, sustainable consumption behaviours and actions that are related to sustainability advocacy on social media. Correlation and multiple regression analyses were conducted to investigate the relationships between these factors. Findings The results show that exposure to sustainability content on social media affects both sustainable habits and sustainable consumption behaviour. These three factors influence the propensity to promote sustainability-related issues on social media and should, therefore, be considered to be antecedents of sustainability advocacy. Practical implications The study, which takes the social responsibilities of large companies into account, is conducive to understanding how brands can intervene in the soliciting processes of sustainability advocacy through social media to gain legitimacy and increase brand awareness. Originality/value This study is among the first to consider the use of social media for advocating sustainability among Generation Z, thus enriching academic research on this cohort.

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Section: Discussionmentioning

confidence: 99%

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Confetto

Covucci

Addeo

et al. 2023

JCM

Self Cite

View full text Add to dashboard Cite

show abstract

“…For the purposes of analyzing the Twitter data in this project, we recognize the multi-dimensionality of “sustainability” and made the choice to focus on the triple bottom line (people, profit, planet) because it was straightforward to understand and has been the north star for many studies on sustainability (Confetto and Covucci, 2020; Hamprecht et al , 2005; Kapitan, Kennedy, and Berth, 2019; Kumar and Christodoulopoulou, 2014, etc.) People refers to all stakeholders (employees, employers, community members, broader community, etc.…”

Section: Literature Reviewmentioning

confidence: 99%

“…As mentioned previously, other literature and the scales we used often refer to these concepts as social, economic and environmental dimensions (Moss et al , 2018; Pencle and Mălăescu, 2016; Purvis et al , 2019). Some scholars also mention, formally or informally, the role that government plays in fostering sustainability aims (Confetto and Covucci, 2020). Likewise, work on B2B research has acknowledged that employees, as well as customers, are an integral part of a healthy and sustainable business model (Ruiz-Alba and Martín-Peña, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Garner

Mady

2023

JBIM

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Purpose Supply chains are under increased scrutiny as consumers have become aware of the dark side of downstream production practices. Many articles and exposés have led consumers to be more conscious of purchasing products from companies who source materials in a socially responsible and ethical manner. As a result, business-to-business (B2B) and business-to-consumers (B2C) companies are under increased pressure to source raw materials in a transparent and ethical way. Because of the associated costs, companies then look to benefit from increased brand equity by promoting to consumers how ethical their products are. The purpose of this study is to look at the case of the food industry to analyze sustainability messaging on Twitter in both B2B and B2C companies to determine which of the dimensions of sustainability (people, profit, planet) are being emphasized. Design/methodology/approach In this study, two published dictionaries were combined to capture the three dimensions of “sustainability,” and these scales were then used to analyze Twitter posts. This study created a unique software package to classify, mine, collect and analyze Twitter data. This study used these tools to analyze 246,386 Twitter posts within a sample of 39 leading B2C and B2B food companies over a 10-year period (2012–2021) to explore brand messaging and engagement rate. Findings This research revealed several interesting results. These include how B2B companies have emphasized the employee (people) dimensions of sustainability, while B2C companies have had a more balanced approach that overall has prioritized the economic dimension (profit) of sustainability. The data on audience engagement revealed a mismatch between the types of sustainability messaging B2B companies and B2C companies in the food industry are posting and what engages audiences. Originality/value This study fills several gaps, including analyzing how B2B and B2C companies use sustainability language in their social media brand management, as well as looking at which dimensions of sustainability they emphasize and which ones engage audiences the most. This research is also novel in combining multiple existing scales under one project to analyze the triple bottom line in the analysis of qualitative texts.

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“…Cloud-based storage offers easy recovery of the data. Organizations should choose their providers wisely, who understands the compliances and security issues in this sector (Dash et al , 2019; Confetto and Covucci, 2021). Kolasa et al (2020a) explained 80% of data present today are unstructured data and are difficult to process.…”

Section: Issues and Challengesmentioning

confidence: 99%

Strategic issues of big data analytics applications for managing health-care sector: a systematic literature review and future research agenda

Singh

Agrawal

Sahu

et al. 2021

TQM

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PurposeThe proposed article is aimed at exploring the opportunities, challenges and possible outcomes of incorporating big data analytics (BDA) into health-care sector. The purpose of this study is to find the research gaps in the literature and to investigate the scope of incorporating new strategies in the health-care sector for increasing the efficiency of the system.Design/methodology/approachFora state-of-the-art literature review, a systematic literature review has been carried out to find out research gaps in the field of healthcare using big data (BD) applications. A detailed research methodology including material collection, descriptive analysis and categorization is utilized to carry out the literature review.FindingsBD analysis is rapidly being adopted in health-care sector for utilizing precious information available in terms of BD. However, it puts forth certain challenges that need to be focused upon. The article identifies and explains the challenges thoroughly.Research limitations/implicationsThe proposed study will provide useful guidance to the health-care sector professionals for managing health-care system. It will help academicians and physicians for evaluating, improving and benchmarking the health-care strategies through BDA in the health-care sector. One of the limitations of the study is that it is based on literature review and more in-depth studies may be carried out for the generalization of results.Originality/valueThere are certain effective tools available in the market today that are currently being used by both small and large businesses and corporations. One of them is BD, which may be very useful for health-care sector. A comprehensive literature review is carried out for research papers published between 1974 and 2021.

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A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

Cited by 14 publications

References 85 publications

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Strategic issues of big data analytics applications for managing health-care sector: a systematic literature review and future research agenda

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