2016
DOI: 10.21714/2238-68902016v18n3p214
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A Terceira Onda Do Café Em Minas Gerais

Abstract: Third Wave Coffee in Minas Gerais, Brazil RESUMO Considera-se que existam três movimentos, também denominados "ondas", influenciando o mercado e o consumo mundiais de café. Cada um apresenta um conjunto diversificado de prioridades e filosofias, contribuindo de formas diferentes para a experiência de consumo da bebida. No Brasil, a Terceira Onda ganhou força nos últimos cinco anos, o que pode contribuir significativamente para a melhoria de qualidade dos cafés consumidos no país. Objetivou-se compreender como … Show more

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Cited by 18 publications
(40 citation statements)
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“…Around the 1990s, coffee producers founded the Brazilian Specialty Coffee Association (BSCA), which was aimed at new business opportunities through investment in coffee quality. In 2002, to describe the evolution of coffee consumption, barista Trish Skeie named the movement "consumption waves" in "The Flamekeeper," a guide of the Specialty Coffee Association of America (Guimarães, de Castro Júnior, & de Andrade, 2016). The coexisting waves have different philosophies and priorities as well as offer different consumption experiences to distinct target consumers.…”
Section: Introductionmentioning
confidence: 99%
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“…Around the 1990s, coffee producers founded the Brazilian Specialty Coffee Association (BSCA), which was aimed at new business opportunities through investment in coffee quality. In 2002, to describe the evolution of coffee consumption, barista Trish Skeie named the movement "consumption waves" in "The Flamekeeper," a guide of the Specialty Coffee Association of America (Guimarães, de Castro Júnior, & de Andrade, 2016). The coexisting waves have different philosophies and priorities as well as offer different consumption experiences to distinct target consumers.…”
Section: Introductionmentioning
confidence: 99%
“…In the value chain, there is an observed attempt toward approximation between producers and end-consumers. The differentiation goes beyond a superior quality coffee bean and includes limited availability ("microlotes"), specialty varieties, coffee origin and growers' historical methods of harvest and preparation, and environmental and social concerns (Guimarães et al, 2016;Zylbersztajn & Farina, 2001).…”
Section: Introductionmentioning
confidence: 99%
“…In order to explain the constant changes in the global coffee market, the concept of "waves" was created following three distinct movements that influence this market, each one with its own set of priorities, philosophies and contributions to the consumption experience (GUIMARÃES, 2016;CASTRO JÚNIOR;ANDRADE, 2016). Such a concept is constantly evolving, but to the First Wave is attributed the significant increase of coffee consumption and important revolutions in the product's processing and commercialization.…”
Section: Introductionmentioning
confidence: 99%
“…3037 -37200-000 -Lavras -MG alvaro-cozadi@hotmail.com producing origin, as well as for the popularization of espresso and the beverage consumption in coffee shops. In turn, the Third Wave, the most current movement, is understood as a revolution in the specialty coffee market, marked especially by the radical change of product's perception (now considered as complex as wine) and by the adoption of several new differentiation factors (ANDRADE et al, 2015;BORRELLA;MATAIX;CARRASCO-GALLEGO, 2015;CASTRO JÚNIOR;ANDRADE, 2016).…”
Section: Introductionmentioning
confidence: 99%
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