A Theoretic Discussion of Tourism M-commerce

Alqatan, Saleh; Singh, Dalbir; Ahmad, Kamsuriah

doi:10.4156/jcit.vol6.issue12.13

Cited by 4 publications

(2 citation statements)

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“…The implementation and, consequently, the analysis of mobile strategies in the tourism industry are still insufficiently developed. According to Alqatan, Singh and Ahmad [13] little research has been conducted to explore the advantages of modern technologies like mobile commerce in the tourism industry in developing countries. Their proposal confirmed the importance of mobile commerce strategies in the tourism industry.…”

Section: A Recent Research On Mobile Communication Tourism and Brandingmentioning

confidence: 99%

“…Mobile marketing affords certain features that are especially appealing for the tourism industry such as ubiquitous access to information, customization, interactivity and, thanks to GPS technology, data segmented by geographical location [12]. Authors like Alqatan, Singh & Ahmad [13] added size and ease-of-use to these features, especially if mobile devices are compared to traditional desktop and notebook computers.…”

Section: Introductionmentioning

confidence: 99%

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Mobile Applications and Destination Branding in Spain

Scolari

Cavia

2014

Int. J. Interact. Mob. Technol.

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The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.

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Section: A Recent Research On Mobile Communication Tourism and Brandingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%