“…(Ku, 2007;Reid, 2007;Shoemaker & Reid, 2005;Taylor & Thomas, 2008) 3 Applying the Theory of Constraints in Services: a review TOC is a theory created mainly for industrial process optimization (Davies et al, 2005;Gillespie et al, 1999;Ku, 2007;Mabin & Balderstone, 2003;Motwani et al 1996a,b;Reid, 2007;Shostack, 1977;Siha, 1999;Spencer, 2000). The terminology used, its indicators, the tools for managing problems, the kind of thinking, their premises and, in general, all elements involved, were developed according to the specific characteristics of the processes to transform raw material into tangible products (Ellis, 2011;Shostack, 1977;Siha, 1999).…”