1967
DOI: 10.2466/pms.1967.25.2.569
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A Theory of the Mueller-Lyer Illusion

Abstract: The Mueller-Lyer illusion is explained on the basis of rhe central tendency effecc which refers to errors of overestimation and underestimation that occur whenever repeated judgments of a series of stimuli are made. It was noted that the theory could be extended to explain some, but not all, other types of geometrical illusions.One of the oldest and most rncr~guing of the geometrical illusions is the Mueller-Lyer illusion which is shown in Fig. 1. This ill~ision consists of two lines of equal length (AB and CD… Show more

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Cited by 69 publications
(33 citation statements)
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“…The literature on humans offers at least two theories that may account for the illusion: perspective theory (Gregory, 1963) and assimilation theory (Pressey, 1967(Pressey, , 1971.…”
Section: Resultsmentioning
confidence: 99%
“…The literature on humans offers at least two theories that may account for the illusion: perspective theory (Gregory, 1963) and assimilation theory (Pressey, 1967(Pressey, , 1971.…”
Section: Resultsmentioning
confidence: 99%
“…30) and the assimilation theory (18,31). The eye-movement theory claimed that the misperception of the central shaft arises from the different extents of eye movements needed to view a figure adorned with arrow tails compared to a figure with arrowheads.…”
Section: Previous Explanations Of the Mü Ller-lyer Effectmentioning
confidence: 99%
“…Although the effects produced by these several variants have not been quantitatively compared, there is a general agreement that the shaft or the corresponding interval in the ''outward'' figure always appears longer than its counterpart in the ''inward'' figure. As a result, there has been much controversy about the genesis of the Müller-Lyer effect (6,(10)(11)(12)(13)(14)(15)(16)(17)(18)(19)(20), which still has no generally accepted explanation (21,22).…”
mentioning
confidence: 99%
“…Massaro and Anderson (1971). Pressey (1967). and Restle and Merryman (1968) have all presented data which suggest the operation of corn par at ive judgmental componen ts in iIlusion formation.…”
mentioning
confidence: 99%