A triadic framework for collaborative consumption (CC): Motives, activities and resources &amp; capabilities of actors

Benoit, Sabine; Baker, Thomas L.; Bolton, Ruth N.; Gruber, Thorsten; Kandampully, Jay

doi:10.1016/j.jbusres.2017.05.004

Cited by 477 publications

(632 citation statements)

References 48 publications

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“…Echeverri and Skålen (2011) also found 'greeting' as interaction value practices, and the core activity of driving is similar to 'delivering' practices. Eventually, Benoit et al (2017) also proposed 'providing information' and 'personalizing the service' as necessary collaborative consumption activities for consumers and peer providers (respectively), which is similar to creating a profile and posting a ride.…”

Section: Discussionmentioning

confidence: 99%

“…Second, within the paradigm shift from ownership to access-based consumption, service firms (e.g., Zipcar) offer the temporary utilization of commercial goods to customers mostly driven by utilitarianism and selfinterest (Bardhi and Eckhardt, 2012;Hazée et al, 2017;Lamberton and Rose, 2012;Schaefers et al, 2016b). Third, collaborative consumption is facilitated by online platforms (e.g., BlaBlaCar, Airbnb) that enable the peer-to-peer (P2P) exchange of privately owned underutilized assets (e.g., seats, accommodation) with no employees involved (e.g., Benoit et al, 2017;Hamari et al, 2016;Zervas et al, 2017). Most empirical research on the sharing economy is concerned with the traditional B2C facets of the phenomena, whereas this paper focuses on the P2P collaborative consumption practices that deserve more academic attention (Kumar et al, 2018;Oyedele and Simpson, 2018;Perren and Kozinets, 2018).…”

Section: Introductionmentioning

confidence: 99%

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No one rides for free! Three styles of collaborative consumption

Guyader

2018

JSM

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Purpose -This paper focuses on collaborative consumption; that is, the peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. Anchored in the access paradigm, collaborative consumption (e.g., accommodation rental, ridesharing services) differs from commercial services offered by firms (e.g., B2C carsharing). The aim of this study is to examine the nuanced styles of collaborative consumption in relation to market-mediated access practices and socially mediated sharing practices.Design/methodology/approach -Following the general research trend on mobility services, the context of long-distance ridesharing is chosen. Data collection was conducted using participant observation as peer service provider, 11 ethnographic interviews of consumers, and a netnographic study of digital artefacts.Findings -Using practice theory, 10 ridesharing activities were identified. These activities and the nuances in the procedures, understandings, and engagements in the ridesharing practice led to the distinction of three styles of collaborative consumption: (1) Communal collaborative consumption, which is when participants seek pro-social relationships in belonging to a community; (2) Consumerist collaborative consumption, performed by participants who seek status and convenience in the access lifestyle; and (3) Opportunistic collaborative consumption, when participants seek to achieve monetary gain or personal benefits from abusive activities.Originality/value -By taking a phenomenological approach on collaborative consumption, this study adds to the understanding of the sharing economy as embedded in both a utilitarian/commercial economic system, and a non-market/communal social system. The three styles of collaborative consumption propose a framework for future studies differentiating P2P exchanges from other practices (i.e., B2C access-based services, sharing).

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

No one rides for free! Three styles of collaborative consumption

Guyader

2018

JSM

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“…Research shows that convenience is another factor behind col- (Möhlmann, 2015), and hedonic values (Benoit, Baker, Bolton, Gruber, & Kandampully, 2017).…”

Section: Determinants Of Collaborative Consumptionmentioning

confidence: 99%

Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

Kim

Jin

2019

Int J Consumer Studies

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The notion of collaborative consumption or sharing economy—where consumers share access to ownership of properties such as cars, clothes and accommodations—has gained tremendous popularity in recent years. Development of communication technologies and peer‐to‐peer communities has enabled consumers to coordinate sharing activities through various online platforms. Collaborative consumption involves sharing of both intangible (e.g., music, space and car rides) and tangible assets (e.g., household items, clothes and furniture). Activities such as renting, swapping, trading and purchasing/selling used consumer goods are included in the latter. Despite increasing academic attention on collaborative consumption, little research has been pursued in the context of consumer goods. The nature of consumption for tangible goods can be entirely different from that of intangible goods because people can exercise greater control over tangible goods, which results in greater psychological ownership than that for intangible goods. To address this gap, the objective of this study is to develop a scale that examines consumer motivations for collaborative consumption of consumer goods. Following Churchill's paradigm of scale development, the procedures of scale item generation, purification and validation were conducted via in‐depth interviews, literature review and surveys. The study identified five underlying dimensions of collaborative consumption of consumer goods: concern‐for‐sustainability, social, variety‐seeking, fun and cost‐saving. Study findings and implications are discussed, and future research avenues are suggested.

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“…In accordance with the recommendations of Miles and Huberman (1994), a thematic analysis was undertaken. A list of pre-codes inspired by the elements identified in the literature was established (Benoit et al, 2017;Hamari et al, 2015;Tussyadiah, 2015;Lamberton & Rose, 2012). The themes were then refined and supplemented by the emerging codes of the data collected.…”

Section: Methodsmentioning

confidence: 99%

Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles

Hallem¹,

Arfi

Teulon

2019

Can J Adm Sci

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Online collaborative consumption enhances peer networks, members of which communicate, collaborate, and even deliver services to one another via digital sharing platforms. Despite the tremendous increase in collaborative consumption, due in large part to the development of the Internet, the reality of the economic and social movements that underpin this trend is much less visible. Of course, not all consumers seek collaborative consumption or interact through online platforms. Using a qualitative approach, this paper aims to investigate motivational factors and barriers against collaborative consumption and to establish a typology of collaborative consumer profiles, identifying the most suitable type of online sharing platforms for each profile. The findings reveal the following collaborative consumer profiles: committed, pragmatists, intermittent, and skeptical, each demonstrating different preferences for the different type of online sharing platform.

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A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors

Cited by 477 publications

References 48 publications

No one rides for free! Three styles of collaborative consumption

No one rides for free! Three styles of collaborative consumption

Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles

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