A unified model of the co-creation process

Durugbo, Christopher; Pawar, Kulwant S.

doi:10.1016/j.eswa.2014.01.007

Cited by 72 publications

(71 citation statements)

References 66 publications

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“…According to the authors' approach, other studies describe the attributes of co-creation from activities' perspective (Gebauer, Johnson & Enquist, 2010), the customer (Tynan, McKechnie & Chhuon, 2010), capability (Fujioka, 2009), experience (Gentile, Spiller & Noci, 2007;Prahalad & Ramaswamy, 2004), the roles (Andreu, Sánchez & Mele, 2010;Grönroos, 2008), service (Vargo, Maglio & Akaka, 2008), and the value (Ueda, Takenaka & Fujita, 2008). Durugbo & Pawar (2014) developed a unified model of cocreation that integrates the functions of a supplier and consumers' involvement based on existing value-in-exchange and value-in-use and in order to select co-creation techniques.…”

Section: Introductionmentioning

confidence: 99%

The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage?

Ercsey¹

2017

JOC

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According to service dominant logic (SDL), customers are always active participants and collaborative partners in exchanges; therefore we should focus on the elements of consumer behaviour that are connected with the value co-creation. By involving the customers in service production, providers can capture customers' needs and maintain their competitiveness. The cutomers' roles may lead to a higher productivity and competitive quality for companies. Previous researches recognized two types of the customers' co-creation behaviour. First, it is the consumers' participation behaviour. Then, the other one is the consumers' citizenship behaviour. The goal of our study is to examine how the level of involvement influences two kinds of behaviour mentioned. Besides, we explore if respondents' participation behaviour or citizenship behaviour influence the perceived value of service provided. In 2015, for examination of our research questions, we carried out a quantitative research and applied quota sampling to obtain data from two target groups (X and Y generations). The activity and attitude of individuals related to performance of an extra-role in service interaction is less favourable than the required in-role behaviour. According to the results of our survey, the level of involvement influences the customers' mandatory behaviour and volunteer behaviour when working on a co-creation value. Empirically verifiable, the service users' activity in a value creation affects customers' value of the service.

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Section: Introductionmentioning

confidence: 99%

The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage?

Ercsey¹

2017

JOC

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“…As highlighted by Durugbo and Pawar [12], scholars have not concentrated on building and implementing co-creation processes able to provide radical transparency, continuous improvement and sustainability, even if their need is clear, and as highlighted by Ramaswamy and Ozcan [8] (pp. 161-162) by stating that: "traditional quality management principles do not go away"; they just need reinterpretation.…”

Section: Value Co-creation and Sustainabilitymentioning

confidence: 99%

“…The model used considers three building blocks ("co-creation involvement strategy", "co-creation technique selection" and "co-creation dialogue"), which the authors will combine with the individual experience space of the value co-creation approach and the role of engagement platforms which are the locus of value co-creation. The proposed model, unlike that of Durugbo and Pawar [12], also considers that "co-creation is both the means and the end, in a continuous cycle" [87] (p. 29), and therefore, the value captured by participating individuals would nurture the following co-creation processes in a never ending cycle.…”

Section: Csfs Of Integrated Management Systemsmentioning

confidence: 99%

“…Unfortunately, value co-creation process studies are at an early stage [12] even though they are the necessary tools to co-create value and also the ones that must encompass the sustainable requirements necessary to co-create value and enhance values. As highlighted by Durugbo and Pawar [12], scholars have not concentrated on building and implementing co-creation processes able to provide radical transparency, continuous improvement and sustainability, even if their need is clear, and as highlighted by Ramaswamy and Ozcan [8] (pp.…”

Section: Value Co-creation and Sustainabilitymentioning

confidence: 99%

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Sustainability, TQM and Value Co-Creation Processes: The Role of Critical Success Factors

2016

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Sustainability views firm success and the welfare-wellbeing of societies in which they develop as closely inter-related. Value co-creation assumes that firms create value not only for themselves, but also for all actors willing to participate in co-creation processes, as well as for the whole ecosystem in which they operate. Thus, co-creation can sustain social development and sustainability. However, to ensure sustainability through value co-creation processes, TQM principles must be followed and Critical Success Factors (CSFs) reinterpreted following this perspective. In this important, but understudied context, the aim of the paper is to focus on value co-creation processes fostering sustainability, identifying which CSFs are most suitable to best support each phase of these processes. The paper is based on a review of the literature and bridges sustainability, value co-creation, TQM, EM and IMS literature for the first time, proposing a new model of value co-creation processes, which considers it a never ending cycle. The proposed model presents and discusses, for the first time, the most important CSFs to foster sustainability and opens the discussion on how to re-interpret quality principles, which must also be followed in value co-creation processes.

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“…Algunos autores defienden que la cocreación está presente en todos aquellos aspectos colectivos de algunos proyectos (Durugbo y Pawar, 2014), y se considera el resultado final de diferentes acciones sobre un mismo producto u obra que tiene el fin de innovar. Según Banks y Potts (2010), la cocreación fomenta la generación de valores, tanto en un aspecto cultural como en un aspecto económico.…”

Section: Cocreación Y Diseñounclassified

Investigación-acción como metodología para el diseño de un serious game

Espinosa

Gómez

Albajés

2016

RIED

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ResumenSe ha producido un importante desarrollo en la investigación relacionada con los juegos educativos y, en especial, con los serious games y el aprendizaje basado en juegos digitales durante la última década. De particular interés son las posibilidades que proporcionan este tipo de juegos para involucrar a los estudiantes en la experiencia de aprendizaje. Los avances recientes incluyen desde desarrollos teóricos hasta la creación de juegos digitales para una amplia gama de planes de estudios o la aparición de entornos de aprendizaje basados en juegos tanto para la educación formal como para la formación de personas. Pero todavía hacen falta principios y propuestas para la investigación y el diseño de serious games, experimentos y metodologías basadas en el diseño de juegos. En este artículo presentamos una experiencia llevada a cabo por un grupo multidisciplinario de investigadores en colaboración con profesores de primaria de la ciudad de Barcelona, España, para desarrollar un juego digital que permite trabajar competencias de educación orientadas a estudiantes de primaria. Hemos diseñado un juego digital utilizando un proceso de cocreación con base en la metodología investigación-acción. El juego llamado Ferran Alsina se creó como un facilitador de una nueva metodología de enseñanza y se centra en trabajar con competencias básicas, metodológicas y específicas para niños de primaria, con edades entre los 8 y 11 años de edad.Palabras clave: juego educativo; metodología; investigación-acción; educación primaria; participación del profesor. AbstractThere has been significant development in educational games, especially with serious games and digital game-based learning in the past decade. Of particular interest is the potential that serious games have for engaging learning experiences. Recent advances include theoretical developments, the creation of game-based learning environments for a broad range of curricula, and the emergence of technically advanced game-based learning environments for both education and training. But still we need more principles of design-

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A unified model of the co-creation process

Cited by 72 publications

References 66 publications

The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage?

The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage?

Sustainability, TQM and Value Co-Creation Processes: The Role of Critical Success Factors

Investigación-acción como metodología para el diseño de un serious game

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